Latitude Connection Blog

Pet Industry Distributors Association reaches a new milestone

Posted by Sonia Gottfried  1/7/2016   0 Comments


PIDA provides training to its 5,000 customer

SALINE, Mich., January 7, 2016 – Latitude, an industry leader in associate performance and home of the cloud-based franchisor LMS, is happy to see their client, the Pet Industry Distributors Association, reach a new milestone by providing training to its 5,000th customer.

Created by PIDA and offered free to qualified retailers, Pet Store Pro is an online training tool for pet store owners, managers and sales associates. Pet Store Pro’s catalog includes more than 25 courses targeted to pet retailers, including customer service and sales, merchandising, in-store animal care and retail management.

PIDA began using Latitude Learning’s learning management system in 2010 and recently signed up its 5000th store for Pet Store Pro. Over 24,000 pet store employees have used the program’s training to upgrade their skills and knowledge.

“Well-trained associates who can offer knowledgeable advice are critical to independent pet stores’ success and survival,” said Stephanie Kaplan, Director of Online Education at the Pet Industry Distributors Association. “Partnering with Latitude has been an important factor in Pet Store Pro’s growth. We’ve been able to create a customized user interface that’s tailored to retailers’ specific needs and comfort level with technology, while tapping into a stable and well-supported LMS on the backend.”

“It is a pleasure to know we got to tag along for the ride to their 5,000th store. They are a true success story. Working with the Pet Industry Distributors Association over the years, it is very evident how much they appreciate and understand the importance of keeping the flow of communication constant and relevant through our Learning Management System. Our success is based on the success of our clients,” said Chief Executive Officer Jeff Walter, Latitude Learning.

About PIDA
The Pet Industry Distributors Association was organized in 1968 to promote progress within the pet industry and to conduct programs and activities on behalf of the wholesaler-distributor. PIDA’s mission is to enhance the well-being of the wholesaler-distributor, to promote partnerships with their suppliers and customers, and to work cooperatively with other organizations in fostering the human/companion animal bond. Members include pet product wholesaler-distributors, livestock wholesalers and pet product manufacturers.

About Latitude Learning
Latitude Learning, an industry leader that drives performance through training, communication, measurement, incentives and consumer engagement. Latitude is a technology first company striving to ensure that customers get the full benefit of the underlying systems and solutions that they are investing in. With the continuous change in platform capabilities and emerging trends such as mobile, it is important that organizations have a solid foundation to operate from.

Over 3 million people across 6,000 organizations have used Latitude’s learning management system.


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