Consistency is the most important thing to a franchise brand and consistency comes from effective training.
Surely we've all had a really good experience at a store or restaurant. The staff was friendly and knowledgeable, the service was great and well timed, and your product came out just as you expected it would. But negative experiences are probably just as common as positive ones. Franchise business is directly related to the quality of your employees’ behaviors and attitudes. How an employee acts and what they do leaves a big impression on the customer – creating satisfaction and loyalty at the franchised group level, or driving them to a competing brand.
Whether you’re flipping hamburgers, servicing a car or selling the latest fashion trend training programs hold the “secret sauce” for success in a franchise. The main reason that franchisors provide franchise training programs as part of the deal is to ensure that all franchises are operated in an identical fashion according to the already proven system that the franchisor has created. Initial training allows the franchisee to learn the operations of the business quickly and easily. Ongoing employee training and communications on new services or procedures is the key to consistency.
So how do you ensure every customer that walks through one of your franchised locations has a positive experience like the one mentioned above? A franchise learning management system is your solution. Latitude's learning management system, LatitudeLearning, focuses on the three behaviors that separate high performing franchises from low.
With the franchising industry becoming more appealing each year (to both the franchisor and franchisee) the adoption of innovative technology plays a central part in distinguishing the leaders from the rest of the players in the market. The quality and convenience of franchise training is rising higher and higher on the list of “must haves” for potential buyers when researching the right franchise for them. Let Latitude help you STAND OUT!