Freakin' Unbelievable Burgers' training focuses on more than just their service and product
By Janay Robinson


Hamburgers are a staple in American history, with almost everyone having a memory of eating one. If we ask our grandparents and great-grandparents about their experience with this delightful, yet simplistically assembled culinary icon I bet they would say "hamburgers have been around for as long as I can remember". The actual concept of what we know today as the hamburger was born in a time when people needed to eat both "fast" and "cheap". In the early to mid-years of the 20th century factory and industrial workers would seek affordable, fast food, emerging the conception of fast food restaurants.

Nowadays, great hamburger restaurants can be found all over the world! With one of those being Freakin' Unbelievable Burgers, born and headquartered in Farmington Hills, Michigan. The concept was thought of by President and Founder, Brent Skaggs. He wanted to fill the need of a great burger joint based on the shortcomings and lack of options that already existed. Shortly after coming into the fast casual franchise market in 2012, Freakin' was named one the "Top New Burger Joints" in North America by   

Freakin' Unbelievable Burgers offers more than a dozen specialty, chef-inspired burgers with 44 gourmet BYOB (Build Your Own Burger) toppings. Along with their unique customizations, Freakin' also grounds their own beef in order to give it the most flavor. Each burger served is made to order using only the top 8% of the beef cut, better known as certified angus beef. And ofcourse, for those that don't eat beef, Freakin' offers an alternative burger made with turkey, all-natural grilled chicken, salmon or their housemade black bean veggie burger. Also included in their menu are hand battered chicken tenders, unique sides, salads, a large selection of craft beer, wine, frozen drinks and frozen custard.

How does Freakin' Unbelievable Burgers train their franchisees?

 photo from     
President and Founder of Freakin' Unbelievable Burgers, Brent Skaggs   
A new franchisee will start out with a six week, highly detailed pre-opening training program in Michigan. Here, the key operator and manager of the new location will learn everything they will need to know in order to run a successful Freakin' Unbelievable Burger franchise. Brent Skaggs comments, "We touch on all aspects of the operation during training. From how to mop a floor to how to cook an unbelievable burger." 

"We go through the shift running and the business side of things. We want to teach our franchisees how to run a profitable business." Skaggs and his team have developed systems that enable franchisees to track and improve profitability. Some of these systems include software that schedules according to historical sales data, sales and labor reporting, monitoring of most profitable menu items, and food inventory software. "A big portion of training is focused on how to conduct inventory. We know that in order to be profitable, you have to focus on more than just the service and product."

After training is complete, and the store is ready to be prepped for opening, Freakin' Unbelievable Burgers sends out their Freakin' Opening Training Team to help support the grand opening. They are typically there for a couple weeks to help make sure the opening runs smoothly. Full support is offered before, during and after the opening of every new restaurant. Each location receives a designated consultant that will work with them to improve operations as well as profitability.

Freakin' has programs in place to ensure adequate support is provided throughout each franchisee's career. Skaggs  explains, "We have a program where the franchisee can develop their people, hourly and hourly managers. It's an abbreviated program of what they went through during their six week training period." Freakin' believes that a well trained and highly-informed team is the perfect recipe for a successful Freakin' Unbelievable Burger Restaurant. 

Freakin' Unbelievable Burgers was established in 2012 and has been franchising ever since. There are currently hold on their roster three locations, two in Michigan and one in Lexington, Kentucky. The franchise fee is $40,000, with an estimated initial investment of $373,850 to $879,000.

For more information on Freakin' Unbelievable Burgers visit

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About the Author    Janay Burch, Connection staff writer
    Janay Burch is a content writer for Latitude's Connection Newsletter. Burch has personally blogged for over 10 years and contributed to a professional marketing blog for 3 years prior to her position with Latitude in Saline, Michigan. She received her B.B.A. from Eastern Michigan University and enjoys reading, listening to podcasts and writing. She currently resides in Ann Arbor, Michigan.

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