Connection Newsletter readership will be able to access franchise insight in a new series to be launched mid-July.
SALINE, Mich., July 9, 2015 – Latitude an industry leading in partner performance and the home of the LatitudeCONNECT Suite, sent two of its Connection staff writers to the International Franchise Expo in New York City to cover business practices of franchisors.
Janay Burch and Sonia Gottfried, both Latitude employees, got to interview dozens of representatives from over hundreds of franchises June 18-20, 2015. Burch and Gottfried both agree that the IFE experience went smoothly with no hesitation from interviewees to have a conversation about training and franchising.
The list of willing participants to answer a variety of questions about training including
To read what each franchise representative had to share, make sure to sign up for our monthly Connections newsletter here.
The International Franchise Expo, sponsored by the International Franchise Association provided a central location for potential business owners to browse hundreds of franchise opportunities.
Chief Executive Officer Walter said, "As part of Latitude’s expansion and growth, we’re excited to be able to provide a new and exciting series to our Connection newsletter readership. The Franchise Advantage series will encompass a wide variety of franchise topics designed to help franchisors and potential franchisees gain knowledge of franchising business practices.
“In our constant effort to provide our readers rich and compelling content, I am pleased we were able to send two Connection staff writers to the IFE. I am confident our readers will find great value in its content in the Connection Newsletter and hope that it will aid in our readerships’ own goals to grow and thrive.
Gottfried and Burch got the privilege to meet several seminar speakers. One in particular was Marla Rosner, Senior Training Consultant at MSA Worldwide. Rosner conducted “Training: The DNA of your Franchise System,” which educated attendees on the many effective training programs. The presentation provided an overview of training methods to cover content for different audiences with different needs used in franchising from classroom learning to elearning to field staff.
Over the course of the next several month, featured articles with be available in the Latitude’s Connection blog and newsletter. To sign up for the monthly newsletter with rich and compelling content click here.
Latitude Consulting Group, an industry leading that drives partner performance through training, communication, measurement, incentives and consumer engagement.
Latitude is a technology first company striving to ensure that customers get the full benefit of the underlying systems and solutions that they are investing in. With the continuous change in platform capabilities and emerging trends such as mobile it is important that organizations have a solid foundation to operate from.
Over 3 million people across 6,000 organizations have used Latitude’s learning management system.
For more information about Latitude please visit www.latitudelearning.com, follow @LatitudeCG on Twitter, like Latitude Learning on Facebook and visit the Latitude Consulting Group LinkedIn page.
|About the Author
||Sonia Gottfried, Connection staff writer & editor
||Sonia Gottfried is the editor and content writer for Latitude's Connection Newsletter. Gottfried contributed news articles, info graphics and page design skills as a journalist for a daily newspaper for a dozen years prior to her landing in Latitude's Saline, Michigan office. She received her B.S. from Ball State University in journalism and her M.B.A from Eastern Michigan University in marketing. Currently, Gottfried oversees communication efforts at Latitude and resides in Ann Arbor, Michigan.
For more information about Sonia follow her on Twitter, like her on Facebook, join her circle on Google+ and visit her LinkedIn page.