Latitude Learning Helps VIP Earn Praise
By Tom Merritt


SALINE, Mich., November 7, 2012 - Latitude Learning, provider of the industry leading, cloud-based learning management system (LMS), has announced that its client, VIP Parts, Tires and Service has been recognized by the Automotive Aftermarket Industry Association. The Maine based automotive specialist was awarded one of six Head of the Class honors at the 2012 Automotive Aftermarket Products Expo in the Retailer category. The award is intended to recognize companies that continually invest in employee education and training. VIP partnered with Latitude Learning to launch a customized learning portal called EXCEED (Exceptional Customer Experience Every Day) designed to improve its customer service capacity. VIP has now leveraged the Latitude Learning LMS to serve its 56 retail stores and more than 300 vendors throughout Maine, New Hampshire and Massachusetts. is a cloud-based LMS that enables companies to provide world class caliber training functionality and effectiveness through a robust, flexible and turnkey training platform.

“We’re excited to congratulate VIP on their recent honor. We’ve worked closely to help them improve the overall learning experience for their staff and vendors. Hopefully we can work with them to achieve even greater success in the future” said Latitude Learning CEO, Jeff Walter. VIP Parts, Tires and Service, turned to Latitude Learning to help train a geographically diverse workforce and vendor network. As a result, the company has seen a reduction in turnover as well as improved productivity due in part to a sustained emphasis on team member training.

About VIP
VIP Parts, Tires and Service, based in Lewiston, ME, is New England’s largest privately held automotive parts and accessories chain. Since it’s founding in 1956, VIP has distinguished itself as a leading automotive parts retailer throughout the Northeast region. The company now boasts 56 stores and a growing reputation for quality products and superior customer service. For more information, contact VIP Parts, Tires and Service, 12 Lexington Street, Lewiston, Maine 04240. Phone (207) 784-5423, Fax (207) 784-9178, or visit

About Latitude Learning
Latitude Learning LLC is the developer and host of the world class learning management system (LMS), The Cloud-based LMS, originally developed for global Fortune 50 companies, is available to companies as an on-demand LMS to host their proprietary learning classes and manage student records. Please go to for additional information.

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