National Coffee Day Survey Results
By Janay Robinson


Thank you to all that participated in Latitude's coffee survey on National Coffee Day (September 29, 2015). We received a vast amount of responses, and really enjoyed reading about your personal history with coffee.

Latitude is happy to announce Tara Ivory of Polaris Industries, Inc. as the National Coffee Day survey winner. Tara placed first which wins her some cool LatiBrewed branded items and a supply package filled with coffee goodness. Polaris is an American manufacturer of snowmobiles, ATV, and neighborhood electric vehicles. Polaris is based in Medina, Minnesota and also manufacturers motorcycles through its Victory Motorcycles and Indian Motorcycle subsidiaries. 

Tara correctly answered all questions from the survey and shared her coffee history "Growing up, my dad always had his mug of coffee with him in the morning." Tara thanks Latitude, "Being a new customer of Latitude, I appreciate the little things they do to show their customers are truly important and appreciated. The 2015 National Coffee Day survey and the NCAA Basketball Bracket challenge are a few ways Latitude Learning demonstrates how they value their customers. Thanks for making my day a little warmer and more caffeinated!".

The first coffee plant was found in the mountains of what country?

The first question we asked was in what country was the first coffee plant found? The earliest credible evidence of the coffee plant appeared in the middle of the 15th century in Yemen's Sufi monasteries. The majority of respondents, with a little over 40%, answered Yemen. Colombia came in with a close second with about 37% of respondent's answers.

Which is the only state where coffee is grown in the USA?

Next, we asked which state is the only state in the USA where coffee is grown? The vast majority, over 87%, answered correctly with Hawaii. Good coffee growing conditions require high altitudes, tropical climates, and rich soil, and Hawaii is the only state that fits the mold in the USA. Hawaii has been producing coffee since the mid-nineteenth century -- before it was even a state! Want to get your hands on some American-made coffee? Try one of these brands: Honolulu Coffee Company, Hawaii Coffee Company or Starbuck's Reserve Hawaii Ka'u.

What is the biggest coffee producing country in the world?

Our third question, what is the biggest coffee producing country in the world, had two top popular answers -- Colombia and Brazil. The correct answer is Brazil, pulling in almost 57% of respondent's answers. They produced a staggering 2,720,520,000 (over 2.7 billion!) kilograms of coffee beans in 2014. Brazil has held the title of the highest global producer of coffee beans for over 100 years. The second largest coffee producing country in the world is Vietnam, contrary to what most people believe is Colombia. Colombia is the second-largest supplier of coffee after Brazil, where as Vietnam is the second-largest producer after Brazil. Vietnam produced 1.6 billion kilograms in 2014. Coffee remains a huge part of Vietnamese economy, with the only greater export being rice.

Which coffee chain has the most stores worldwide?

The last trivial question, which coffee chain has the most stores worldwide, had a clear, popular answer among respondents... Starbucks Coffee. They rose to the top with over 64% answering with Starbucks. The Seattle-based coffee chain has seen expansion on a large scale in recent years, tripling from around 7,000 store in 2003 to more than 21,000 in 2014. As of September 2015, Starbucks is present in 66 countries and territories, with the largest number of stores in the United States by far with 11,563 locations. Not only is Starbucks the largest coffee chain in the world in terms of location, but also revenue. It generated more than five times the revenue of its closest competitor, Tim Horton's, in 2014. Dunkin' Donuts holds the #2 spot for the largest coffee chain in terms of locations with over 10,000.

What is your earliest memory of coffee?

On our last question, we asked you to give us a little history on your coffee story. We received an overwhelming response of your earliest memory of coffee. Here are some of the responses we received:

"Tasting my mom's with cream and sugar when I was about 5 years old. I loved it."

"I was 5 years old, I saw my dad and grandma having coffee with sweetbread... I was having hot cocoa with sweetbread... but I finished the cocoa before I finished the sweetbread.. so I took my dad's... too bitter... then I took my grandma's... also bitter...10 years later I learned to make them coffee... a few years after that, 17-18, I brewed coffee for myself."

"When I was four I would wait until my mom got distracted on the phone, then pop the lid on her coffee and guzzle it... she ended up spending a lot more on coffee than she intended throughout my childhood."

"10 years old telling my Mom I would 'NEVER EVER DRINK COFFEE'.... Now I can't live without it!"

"When my little brother was a toddler, he earned the nickname "coffee moocher" - if adults weren't careful, he'd drink their coffee."

Thank you again for participating in our National Coffee Day survey. We hope you enjoyed reminiscing on your early coffee memories as much as we enjoyed reading them!

Why all the coffee talk? Latitude designed a fictitious company, 
LatiBrewed, to demonstrate LatitudeCONNECT's features and functions.

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