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Polaris Industries' sought more control with new Latitude LearningCenter

By Janay Robinson | Posted Tuesday, December 08, 2015 | Training Series

Saline, Mich., December 8, 2015 - Latitude, a software industry leader in associate performance and home of the LatitudeLearning LMS Suite, provides an LMS solution to Polaris Industries Inc. Polaris is an American manufacturer of high quality off-road consumer and military vehicles, including All-terrain vehicles (ATVs) and the Polaris RANGER,® GENERAL™ and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris, headquartered just outside of Minneapolis in Medina, Minnesota, was founded in 1954 and has grown to be an international enterprise.

With Polaris' immense expansion, it became apparent that technology would be a pivotal resource to their success. The need for a new Learning Management System to manage Polaris' sophisticated partner training programs put LatitudeCONNECT Suite front and center for Laurie Rengel, Manager of Service Dealer Development at Polaris.

"Latitude's solution is perfect for the Dealer industry. The brilliant thing about Latitude is that they have experience with a dealer network distribution channel. One of the main reasons why we made a switch to Latitude was because we are looking to penetrate within the dealerships more broadly," said Rengel, who manages the training and curriculum development group.


photo from
Polaris Industries' headquaters in Medina, Minnesota

Latitude has a long history of delivering Learning Management Systems built to manage the extended enterprise training programs for dealerships, franchises, and other partners. LatitudeCONNECT Suite provides the tools needed to drive partner performance through the optimization of training, communications, measurements and incentives.

"Latitude's system gives us the flexibility we need and has the features that are going to allow us to not only present better, richer training material, but also reach deeper into the dealerships," Rengel continues, "the system also allows us to have control in what we do within our own program."

How does Polaris use LatitudeCONNECT to train its dealers?
Polaris saw a need to train its dealerships more effectively. Rengel spoke on a common training practice for organizations that have a dealership business model, or something similar, which is to hold training offsite. "Managers or representatives of each location are extracted from their everyday job responsibilities to attend, and usually at a high expense. When they return they are faced with two questions: Where do I start? And, how do I disseminate this information to all the people that did not attend."

Latitude will allow Polaris to overcome this typical training hurdle. Polaris will be using the system for both new and current dealership employees and owners.

"We have a training curriculum specifically designed for new dealers focusing on how to get started and all the initial 'need-to-knows'," said Rengel. "Then that leads them into the other, more specialty areas that guides them through the process of what to do.

Polaris is excited about the future of their training and communication curriculum coupled with the power of LatitudeCONNECT. The system launched to Polaris dealerships on October 26, 2015, with the Latitude team providing support through the entire process.

About Polaris
Polaris is a recognized leader in the powersports industry with annual 2014 sales of $4.5 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road consumer and military vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory® and Indian Motorcycle® and Slingshot® brands. Additionally, Polaris continues to invest in the global Work and Transportation vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin®, Cycle Country® and Pro Armor® brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at

About Latitude's Training series
As part of our own expansion and growth, we’re excited to launch our newest training series. This series will encompass a wide variety of franchise topics designed to help franchisors and potential franchisees gain knowledge of business practices.

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About the Author    Janay Burch, Connection staff writer
    Janay Burch is a content writer for Latitude's Connection Newsletter. Burch has personally blogged for over 10 years and contributed to a professional marketing blog for 3 years prior to her position with Latitude in Saline, Michigan. She received her B.B.A. from Eastern Michigan University and enjoys reading, listening to podcasts and writing. She currently resides in Ann Arbor, Michigan.

For more information about Janay join her circle on Google+ and visit her LinkedIn page.


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