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Now Available: Channel T.E.A., October Edition

9/17/2018 - Posted by Sonia Gottfried

Latitude has been hard at work to produce this month's one-stop syndicated channel newsletter for professionals in the channel and partner industry. Check out Channel TEA for the latest edition with featuring headlines:
  • Pica9 Recommends That Brands Show Empathy For The Franchisee Experience
  • Train Your Leaders to Care and Connect, Not Command and Control
  • How Tech Support Can Make or Break Employee Training
  • Hurricane Maria Almost Destroyed This Entrepreneur's $300,000 Franchise Investment
  • The Rise And Rise Of Female Franchisees
  • Creating A Culture That Stands The Test of Time


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Pica9 Recommends That Brands Show Empathy For The Franchisee Experience

9/4/2018 - Posted by Alison Huff

For anyone acquainted with the field of graphic design, Pica9 will sound somewhat familiar, if only due to the word’s reference to the industry. Generations of graphic artists have spent countless hours meticulously sizing ads to fit in columns as narrow as nine picas, the equivalent of 1.5 inches of space. To that end, Pica9’s name denotes a sense of the precision they believe a brand’s integrity rests upon. Brand cohesion and solidarity is of the utmost importance when a company has franchises operating in multiple locations. Pica9 also understands that the average franchisee, while certainly an entrepreneur, may not necessarily have a background in graphic design or marketing.

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How do you find your LMS Soulmate?

8/14/2018 - Posted by Jeff Walter

Buying an LMS is a lot like getting married. You want a happy relationship that lasts a long time because switching LMSs, like switching spouses, can be a difficult and expensive process. As a vendor who has been involved in scores of LMS selections, I can offer some advice for finding your LMS soulmate. 

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Orange Leaf Frozen Yogurt Swirls Training with Communication

8/8/2018 - Posted by Sara Trzemzalski

Orange Leaf Frozen Yogurt incorporated in Oklahoma City in 2010 and they’ve been growing their brand nationwide even though they are a young franchise. It all happened when their current Executive Chairman of their board went from being a franchisee to the franchisor. Since then, they have over 200 locations in 38 states and one location in Mexico and they don’t anticipate on slowing down their growth rate any time soon. Kendall Ware, President and COO, and Daniel Rodriguez, Director of People Development, provided deeper insight to how they train their franchisees to ensure franchisee success when it comes to owning an Orange Leaf Frozen Yogurt. 

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8 Common Reasons Why Organizations Make The Switch To An Extended Enterprise LMS

7/17/2018 - Posted by Christopher Pappas

Learning Management Systems lay a solid foundation for your online training program. But only if they offer the features you need to achieve your objectives. In this article, I’ll highlight the 8 most common reasons why organizations make the switch to an extended enterprise LMS.

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Grease Monkey Drives A Winning Certification Training Program

7/10/2018 - Posted by Alison Huff

Automotive care can be a costly business when vehicle owners don't keep up with routine maintenance services. Grease Monkey is a well-known national franchise of automotive service centers. With hundreds of locations across the country, the franchise provides oil changes, preventative vehicle maintenance, and other car care services. Grease Monkey is the largest major brand that offers full-service oil changes and isn't owned by an oil company. Their franchises are independently owned and operated. Grease Monkey is a member of the FullSpeed Automotive family, alongside brands that include SpeeDee, LubePro, Monkey Shine, and Havoline Xpress Lube. We recently spoke with Tom Staker, the Director of Training and New Services for Grease Monkey, to learn more about their effective training practices.

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5 Benefits An Extended Enterprise LMS Can Bring To Your Customers

6/7/2018 - Posted by Christopher Pappas

Why would you limit your LMS to internal online training? Why not extend your learning environment and build a connection far wider than your office? In this article, I’ll explore 5 benefits that an extended enterprise LMS can bring to your customers.

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Jive Cracks the Code on Successful Partnership Training

6/5/2018 - Posted by Sara Trzemzalski

Jive created their own technology to create a business phone system, which is mobile friendly and hosted through the online virtual cloud so you can connect to Jive on any device at any time. Jive Communications shared how their partner teams reach out to businesses and shows them how Jive can benefit their communication operations by flexible training. One thing that makes Jive’s growth so successful is their partnership program, which lets their partners go out and sell their services to their customers. This strategy has proven to be beneficial for all parties involved and why Tiffany truly believes in the power of strong and strategic alliances.



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Two Men And A Truck's Extensive Training Paves The Road To Franchisee Success

4/30/2018 - Posted by Alison Huff

It's hard to imagine that a highly recognizable franchise with almost 400 locations could have gotten its start with nothing more than a $350 investment, but that's exactly what happened with one of America's most well known moving companies. Two Men And A Truck initially began when Brig and Jon Sorber, two high school students, wanted to make some extra cash by moving people's belongings around Lansing, Michigan, in the early 1980s. An old pickup served as their trusty moving truck, and the brothers ran their little business together until they headed off to college. The boys' mother, Mary Ellen Sheets, kept the business alive in their stead, hiring two movers and purchasing one 14-foot moving truck for just $350. 

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Local Search Masters Makes Digital Marketing Personal

4/3/2018 - Posted by Sara Trzemzalski

Chris Conlee, Chief Operating Officer of Local Search Masters, understands the importance of how a personal touch makes a difference—even in digital marketing. Local Search Masters is a full service digital marketing agency that started in 2017 and continues to grow strong in the Franchise Industry. 
Their agency specializes in the following areas for their primary clients, who are often franchisors and their franchisees: Search Engine Optimization, Paid Advertising Management , Social Media Management, Email Marketing, Content Creation and Website Design & Building. They share information using a few different methods, which includes a Learning Management System and a customized dashboard.

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