For anyone acquainted with the field of graphic design, Pica9 will sound somewhat familiar, if only due to the word’s reference to the industry. Generations of graphic artists have spent countless hours meticulously sizing ads to fit in columns as narrow as nine picas, the equivalent of 1.5 inches of space. To that end, Pica9’s name denotes a sense of the precision they believe a brand’s integrity rests upon. Brand cohesion and solidarity is of the utmost importance when a company has franchises operating in multiple locations. Pica9 also understands that the average franchisee, while certainly an entrepreneur, may not necessarily have a background in graphic design or marketing.