As health becomes an increasingly important issue, retail stores like GNC have been on the rise. GNC focuses on living well and provides service and products to their customers to ensure they are doing just that. According to nutraingredients-usa.com, the size of the US supplement industry is roughly $36.7 billion. With huge numbers like that it apparent as to why the industry is so competitive.
GNC stores typically stock a wide range of weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. GNC's business model consist of a combination of corporate-owned and franchised stores; 950 of the 5,000 domestic US stores are franchises, commonly located within urban shopping malls and shopping zones. With such stiff competition, GNC has found a way to specialize the shopping experience for their customers. Gary Woodward, local Director of Franchise Operations comments, "We take the time to not only educate our franchisee, but also our customer. The health and wellness retail industry isn't your typical retail sector. Customers must be knowledgeable in order to receive the best regimen."