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Latitude CG attends Cleveland's 2016 Franchise Expo

4/18/2016 - Posted by Sonia Gottfried

Latitude, an industry leader in partner performance and home of the LatitudeLearning, visited Clevaland's Franchise Expo on April 16, 2016 in Cleveland, Ohio. The expo provided a platform for one-on-one exchanges with representatives from very successful franchises nationwide. Sonia Gottfried, staff writer of Latitude's Franchise Training Series, had the opportunity to interview and meet several franchisors on training practices offered to their franchisees. As the Franchise Industry continues to grow, training practices are becoming more of a conversation topic for potential franchise buyers. 

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GNC's personalized onboarding training brings success to franchisees

4/6/2016 - Posted by Janay Robinson

As health becomes an increasingly important issue, retail stores like GNC have been on the rise. GNC focuses on living well and provides service and products to their customers to ensure they are doing just that. According to nutraingredients-usa.com, the size of the US supplement industry is roughly $36.7 billion. With huge numbers like that it apparent as to why the industry is so competitive.

GNC stores typically stock a wide range of weight loss, bodybuilding, nutritional supplements, vitamins, natural remedies, and health and beauty products, in both its owned brands as well as third-party brands. GNC's business model consist of a combination of corporate-owned and franchised stores; 950 of the 5,000 domestic US stores are franchises, commonly located within urban shopping malls and shopping zones. With such stiff competition, GNC has found a way to specialize the shopping experience for their customers. Gary Woodward, local Director of Franchise Operations comments, "We take the time to not only educate our franchisee, but also our customer. The health and wellness retail industry isn't your typical retail sector. Customers must be knowledgeable in order to receive the best regimen."

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The choices in LMS providers are endless; pick the one that's right for you

4/6/2016 - Posted by Sonia Gottfried

In a recent Capterra Training Technology Blog article, Corporate LMS vs. Academic LMS: What’s the Difference?, gave a deeper look at the different LMSs. In this article the needs for an LMS were broken down into two groups: Corporate vs Academic. However, there is another category which was overlooked... Extended enterprise, aka partner training. Making the mistake of training employees with the traditional business model when in fact it is necessary to train with the extended enterprise model can hinder an organization's training outcome. Knowing the difference is the key. 

Extended enterprise training is the training among associates or franchises. 



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Biggby's training practices: From a franchisee's perspective

3/23/2016 - Posted by Janay Robinson

The Franchise Training Series shares real training practices from various franchise organizations on how they train their franchisees. Latitude interviews c-level, or like executives in order to provide the most accurate information. Today's feature is a bit different than the rest, as it provides insight into Biggby's training practices from the perspective of a new franchisee.

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Q&A on the Training Success of InXpress with Ken BrockBank, Founder and CTO

3/15/2016 - Posted by Sonia Gottfried

Franchise TEA, a newsletter about the three behaviors that differentiate between high performing franchises from low preforming franchises, got an opportunity to ask a series of questions about the training practices of InXpress.
Referring to the importance of training franchisees, Ken BrockBank, Founder and Chief Training Officers at InXpress says “Learning is crucial to the success in our system, without it franchisees will fail and so will we.”
InXpress, established in 1999, provides international express, domestic express, freight and mail services to customers, leveraging agreements with carriers to provide discounted rates and uses its online shipping software, to automate the shipping process. 

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Subway combines online, in-store and classroom training to provide effective training for franchisees

3/8/2016 - Posted by Janay Robinson

Modern technology has certainly changed the way consumers research, purchase and use products and services. Technology has also changed the way corporations hire, train and manage employees. Innovators such as Subway have adapted technology-based solutions to help organize and serve their unique workflows and processes that have made them successful.

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Franchisor’s Training Challenge

3/2/2016 - Posted by Sonia Gottfried

Franchisors have the dilemma of overcoming a variety of training challenges. Franchisee employees are NOT franchisor employees and cannot be treated as such. This makes it difficult to implement new products and practices.

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Extended Enterprise Training: Motivating and convincing non-employees (reprint)

2/25/2016 - Posted by Sonia Gottfried

The following is a reprint from Franchising World, February edition page 81-82. 

Extended Enterprise Training: Motivating and convincing non-employees

By employing the "extended enterprise" concept, franchises could enjoy leaner inventories, need less working capital, gain earnings and productivity, and deliver better customer service. 



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Big Boy Restaurants involve corporate throughout franchisee training program

2/24/2016 - Posted by Janay Robinson

Big Boy is without a doubt one of the grandfathers of casual dining restaurants. Big Boy Restaurants made its debut in the era of drive-ins in sunny California in 1936. As emphasis moved from drive-ins to coffee shops and family restaurants in the 50s and 60s, Big Boy kept up with the times and moved to a curb-side and dine-in model. The Big Boy we know today houses just under 100 locations nationally (nearly 300 internationally) with 86 restaurants located in Michigan alone.

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7-Eleven takes franchisees back to school with C.O.O.L. training program

2/2/2016 - Posted by Janay Robinson

Could you imagine what it would be like to contribute to the world's largest convenient store chains? Well, 7-Eleven is making it pretty easy to join the team. With just about 58,300 stores in 17 countries that are operated, franchised and licensed by 7-Eleven, it's a great first step for those just entering the franchise space, or just another great investment decision made by the experienced.

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