(For more information about the main challenges of franchisors please click the links below.)
Challenge: Franchisor Assign Training Goals: How does a franchisor make sure franchise employees are properly trained?
A. The vast majority of Little Kickers’ employees are soccer coaches. It is the responsibility of the Unit Franchisee to hire and train up new coaches, following the guidelines established during Franchisee training. To ensure that the quality of classes is maintained throughout the network, there is a dedicated member of Head Office - the Director of Coaching. They are effectively the ‘head coach’ and are responsible for visiting every franchise area twice a year. They assess the quality of classes, provide coaches with feedback on the day as well as a written report that goes to both the Franchisee and Franchisor.
Challenge: Making training compulsive without direct management: Franchisors cannot require training or establish minimal performance standards to employees of franchisees simply because they are not the employee of the franchisor. How do you encourage training of non employees?
A. To further maintain the quality of the franchisee’s businesses, each franchisee is subject to contractual minimum performance targets (MPT’s). Franchisees who are below these targets after a given period of time on a refresher training program called the Performance Enhancement Program (PEP). This gets the franchisee to focus on some agreed targets for the coming months, with a review from the Franchisor every three months.
Little Kicker's is headquartered in Toronto Canada and currently has over 247 units in 16 countries including.
Latitude CG, home of Latitude Learning, an industry leader that drives performance through training, communication, measurement, incentives and consumer engagement provides a compelling newsletter for franchisors about the behaviors that drive performance. Franchise TEA is a newsletter about the three behaviors that differentiate between high performing franchises from low performing franchises, Training, Engagement and Analytics.