Dealer Training

OEMs look to dealers to sell their high-ticket products to consumers or other organizations.

These types of products require a knowledgeable salesforce behind them. Because of their complexities, almost all dealerships also offer a service center for customers in order to perform maintenance. Pushing both of these segments with training is key to success for the OEM.

Increase sales volume while decreasing warranty and support costs.

Meet Sales Goals

Set forth specific strategies and skills for dealer personnel to be able to watch, attain and maintain their sales goal metrics.

Optimize Performance

Equip dealership managers to quickly identify which sales and service personnel could benefit from certain training to improve job performance.

Tackle Compliance Requirements

Drive mandatory compliance training and easily verify who has taken training; offer certificate of competitions for heightened training engagement.

All Encompassing Platform

Train workers, schedule regular performance reviews, track benchmarks for promotions and salary increases, and more all with one learning platform.

Training dealer personnel leads to a more consistent and efficient sales experience for the customer.

In the auto sales industry retention is low and turnover is high. Offering dealer training programs will make your dealership staff feel more valued and enable them to gain the knowledge needed to be successful.

The right type of dealer training will help optimize sales and ensure compliance with federal regulations.

Retain top talent.

Ensure products are fixed right the first time.

Increase the quality of conversation for effective sales engagements.

Lighten the load of already busy managers.

Customer Success using LatitudeLearning for dealer training

"With the help of Latitude solutions, the Chrysler Group is able to extend learning and certification courses to dealers, gauge dealer performance and identify critical factors that impact overall dealership performance." , Director Chrysler Group

Patrick Kittle
Director, Chrysler Group,
Stellantis

"Latitude's solution is perfect for the Dealer industry. The brilliant thing about Latitude is that they have experience with a dealer network distribution channel. One of the main reasons why we made a switch to Latitude was because we are looking to penetrate within the dealerships more broadly."

Laurie Rengel
Manager of Service Dealer Development,
Polaris Industries

"LatitudeLearning is very concise and does exactly what we need it to do such as deploy and record content as well as allow our technicians to be certified. If there is ever a compliance issue it is very simple to verify which technicians have taken which courses in the look-up process."

Jim Wedoff
Vice President, Technical Trainer,
UniCarriers America Corporation

Talk to an expert

For Latitude it’s not about selling
the technology and moving on,
it’s about continuously collaborating
to meet needs and solve challenges.

For more than 30 years Latitude has helped organizations large and small use technology to drive employee and partner performance. With our vast knowledge and experience in the extended enterprise training space, clients rely on our software and consulting to help them optimize channel performance and improve the effectiveness of their training and certification programs.

Building long-lasting relationships with our clients is as much as a priority to us as delivering a solid learning platform. With our high implementation success and client retention rates, it goes without saying that Latitude embodies of one of the key pillars for technology selection — don’t buy a technology, but select a partner focused on your business’s success.

Learn more

In the Learning Technology space, vendor relationships can sometimes be measured in months rather than years.

In an environment where about 40% of companies are actively looking to replace a current provider, longevity is hard to come by.

Latitude has a 95% client retention and a 100% LMS implementation success rate.