Dealer Training

Train Dealer Personnel to Increase Sales

Original Equipment Manufacturers look to dealers to sell their high-ticket products to consumers or other businesses. The dealer model is common in industries such as: vehicles, motorcycles, ATVs, snowmobiles, swimming pools, boats, farm equipment and many more.

These high-ticket products are complicated in nature and require a knowledgeable salesforce behind them. Because of their complexities, almost all dealerships also offer a service center for customers in order to perform maintenance on the products. Pushing both of these segments with training is key to success for the OEM.

There are challenges that arise with administering and managing dealer training programs.

Different Field Organizations That Support Different Product Lines

It is very common within the dealer model for OEMs to assign different field support personnel for sales and service.

Will an LMS be able to support the way my field organization is structured?

LatitudeLearning Solution:
LatitudeLearning allows for multiple field organizations (i.e. sales and service) and allows each field organization to have its own organizational structure.

Most dealerships may also carry multiple brands and need their field organization setup by either brands or sales/service, or sometimes both. For example, a Chrysler dealership usually carries Chrysler, Dodge, Jeep and Ram cars, and each brand may have separate field support.

This feature allows you to setup and manage your field organization the exact way it operates in the field.

Dealer Personnel User Management

Managing your dealer's employee's access to the training system is complicated since OEMs rarely know who the dealer has hired, what their position is and how much training they need.

LatitudeLearning Solution:
LatitudeLearning meets this challenge by allowing dealer employees to request access to the learning management system. The access request includes the employee's position and the dealer location they work at. The appropriate training coordinator is notified of the access request, in which they can approve, deny or change the request.

The OEM can control the overall process by setting limits on the number of users a given dealer location can house and by automatically deactivating dealer employees after a set number of days.

Employees that Work at Multiple Dealer Locations

It is common for dealer employees to work at multiple locations, especially if the dealership owner owns multiple dealerships. These employees may perform different roles at each dealer location. For example, an employee might be a sales associate at two locations and work in the service center of a third.

LatitudeLearning Solution:
LatitudeLearning allows users to have multiple profiles. A dealership employee can have a profile as a sales associate at Store A and another profile as a service associate at Store B. Store A's sales manager can only assign and manage the employee's sales training. Store B's service manager can only assign and manage the employee's service training. The employee will see a consolidated view of their assigned training goals when they log in.

LatitudeLearning allows a dealership employee's training record to follow them throughout their career. Regardless of which location they work at.

Dealership Owners With Multiple Locations

Success breeds success and many dealership owners own multiple locations. Managing training across multiple locations can be problematic for the owner.

LatitudeLearning Solution:
LatitudeLearning allows owners to have one account with multiple profiles in multiple units.

Thus multi-unit owners can manage a consolidated view of their locations with seamless access without having to log into multiple environments with multiple login IDs.

Assigning Training Goals

How can OEMs ensure dealership employees are properly trained?

LatitudeLearning Solution:
LatitudeLearning enables OEMs to create and automatically assign position (job) specific certifications and curriculum to dealership employees. OEM training administrators can define position codes (job codes) that can be selected and/or assigned when a user creates an account.

Training program administrators can also create position specific certifications and curriculum and use Goal Transitions to automatically assign them to dealership employees.

Training your dealership sales personnel will result in an increase of sales volume.

Training your dealership service providers will ensure the product is fixed right the first time, while simultaneously lowering warranty and support costs.

Ready to give your training program the platform it deserves?

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