Hosted by Jeff Walter, Founder and CEO of LatitudeLearning
In this episode of the Training Impact Podcast, Jeff Walter sits down with Wyatt Borchetta Platt, Revenue Operations Leader at Design Pickle, to explore how creative systems, stronger processes, and smarter automation help companies unlock new levels of growth. Wyatt’s unique background across sales operations, marketing, and cross-functional leadership gives him a practical perspective on how brands scale without losing consistency or quality. Throughout the conversation, he explains how scalable design, data discipline, and reliable support enable businesses to grow at a pace that matches their ambition.
Wyatt explains that Design Pickle serves brands that need dependable creative support but don’t want the cost or complexity of building an internal design department. The company works with B2B SaaS organizations, enterprise brands, marketing agencies, and growth-minded franchisors who require high-volume digital content production. Instead of coordinating different freelancers or managing unpredictable timelines, clients can request graphics, ads, videos, presentations, and branded assets through a single flat-rate creative solution. This structure allows companies to maintain consistency, improve quality, and expand their creative capacity without operational headaches.
Wyatt notes that many emerging franchisors begin with a DIY approach. They create their own graphics, or they hire someone for occasional design help. But as the brand grows, marketing demands increase quickly. Franchisees need support. Campaigns get more complex. Digital advertising becomes more important. At this stage, companies need scalable design that can keep up with growing demand. Wyatt explains that this is where Design Pickle becomes essential: it gives teams a steady, repeatable creative engine that supports every market and every campaign without sacrificing quality.
Success, Wyatt explains, is measured through two main levers: saving time and saving money. Leaders often spend hours designing content, coordinating with contractors, or troubleshooting brand inconsistencies. Design Pickle gives that time back by taking creative execution off their plates. At the same time, the flat-rate model protects budgets and prevents the unpredictable costs associated with freelancers or agencies. Combined, these efficiencies help businesses focus on strategy, sales, and customer experience rather than day-to-day design tasks.
A surprising highlight of the episode deals with bot traffic. Wyatt explains that bot activity can inflate advertising costs, distort reporting, and waste internal resources. By improving attribution, adding verification layers, and strengthening the conversion loop back into platforms like Google Ads, companies can drastically reduce wasted ad spend. These improvements become even more powerful when paired with marketing workflow optimization, ensuring that real leads get the fastest and most personalized attention while fake activity is filtered out automatically.
Wyatt describes AI as the “world’s smartest intern,” a resource capable of speeding up processes, generating ideas, and assisting with research. At Design Pickle, AI is used to support creative operations, not replace them. AI may help with early drafts or content variations, but final deliverables are always human-created to protect quality and copyright integrity. This hybrid approach ensures brands get the speed of AI with the craftsmanship and originality of professional designers.
Wyatt believes the future belongs to companies that pair creativity with strong operational discipline. Modern marketing requires more than great ideas; it requires clean data, strong systems, and consistent brand execution. Tools such as CRM platforms, data enrichment systems, and persona-based targeting help companies build predictable acquisition funnels. Combined with Design Pickle’s creative support, these systems give brands the freedom to scale their marketing without slowing down production.
For franchisors just beginning to scale, Wyatt recommends starting with the fundamentals: understand your CRM, learn the basics of digital marketing, and build a consistent brand that franchisees can easily follow. With a clear foundation in place, partnering with a provider like Design Pickle accelerates everything. Franchisees get reliable creative assets, corporate teams maintain brand control, and the entire system benefits from a unified creative direction.
Wyatt invites listeners to explore how Design Pickle supports growth-minded companies with the creative stability needed to scale. Whether a business needs help with ad creative, product promotions, training materials, or ongoing digital content production, Design Pickle provides a reliable and efficient solution.
Explore more at https://designpickle.com/
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