🎙️Episode 13

Service that Sticks:

Ray Miller on Embedding Customer Excellence

Hosted by Jeff Walter, Founder and CEO of LatitudeLearning

What does it take to truly transform an organization’s customer experience from the inside out?

In this powerful episode of the Training Impact Podcast, host Jeff Walter sits down with Ray Miller, Managing Partner of The Training Bank—a globally respected expert in customer experience training and leadership development. With more than 35 years of experience helping organizations embed service excellence into their culture, Ray shares a masterclass on turning training into a strategic, profit-driving engine.

From Bank Manager to Training Visionary

Ray’s journey into the learning and development world began in an unlikely place: a small-town bank branch in Nova Scotia, where his early passion for sales, service, and a touch of amateur theatre earned him the role of internal trainer. That initial spark ignited a lifelong mission to improve how organizations deliver customer experience—from the front line to the boardroom.

He shares the story of how he helped one of Canada’s top five banks climb from last place in customer service rankings to first by driving top-down, well-integrated training programs that went far beyond smile training. “We didn’t just teach the ‘what,’” Ray explains, “We taught the ‘why’—and that’s what changed everything.”

Key Takeaways You’ll Learn in This Episode

✅ Customer Service Is an Inside-Out Process
Most service breakdowns happen behind the scenes, not at the front line. Ray explains why internal alignment, interdepartmental partnerships, and upstream accountability are essential to creating exceptional customer experiences.

✅ Training Alone Won’t Create Change—Embedding Will
The Training Bank’s programs include tools and frameworks for post-training implementation: 150 pages of action plans, peer group sessions, and manager-led integration techniques to ensure training sticks.

✅ Leadership Development Is Non-Negotiable
Poor management undermines even the best training. That’s why The Training Bank focuses heavily on equipping leaders with the communication, feedback, and performance management skills needed to reinforce service behaviors.

✅ Customer Experience Is a Profit Strategy
Customer satisfaction isn’t enough. You want customer loyalty and advocacy. Ray explains how strong service culture reduces churn, increases retention, and drives up per-customer profitability—even allowing brands to charge premium prices.

✅ Empowerment = Speed + Satisfaction
Ray warns against over-engineered service scripts or rigid workflows. Empower employees with defined parameters and judgment, and you’ll gain speed, efficiency, and loyalty—both from customers and staff.

✅ AI Has a Place—But Also a Limit
Ray shares candid thoughts on the role of AI in customer service, arguing that while it can streamline repetitive tasks, human empathy remains irreplaceable when solving customer problems or building trust.

✅ Training Is Cultural Transformation
Real impact happens when training aligns with organizational values, is supported from the top, and is reinforced over time. “You can’t treat training like a task,” says Ray. “It’s a cultural shift—and it requires staying power.”

Real-World Results

From multinational financial institutions to local nonprofits, Ray shares success stories where organizations not only boosted customer satisfaction and loyalty but also saw dramatic improvements in employee retention, innovation, and internal collaboration.

He also shares how The Training Bank’s work with marginalized communities and workforce development programs has created certified customer experience professionals who are entering the job market ready to make a difference—proof that service excellence can be taught and scaled for social good.

Summary

This episode is a must-listen for business leaders, training professionals, and service-oriented organizations who want to turn customer experience into a competitive advantage. Ray’s insights go far beyond platitudes. He offers actionable frameworks, proven methodologies, and decades of real-world results that show how training—done right—can drive performance, loyalty, and profitability.

If you’re looking to build a culture of service that lasts, this conversation is your playbook.

🖥 Learn more about The Training Bank and their programs at: www.thetrainingbank.com