Hosted by Jeff Walter, Founder and CEO of LatitudeLearning
When Blue Streak Learning President Jennifer DeVries talks about extended enterprise education, she isn’t talking theory — she’s talking measurable ROI. In this episode of the Training Impact Podcast, host Jeff Walter explores how DeVries built a company that views learning as a business strategy rather than an operational cost. Her message is simple: training should perform like any other investment — delivering results, growth, and value.
For more than two decades, DeVries has helped organizations design partner training and certification programs that generate measurable business value. DeVries insists every learning investment must connect directly to performance outcomes. “If training doesn’t change behavior or results,” she says, “it isn’t strategic — it’s just activity.” By linking education to metrics like sales growth, operational efficiency, and customer retention, Blue Streak turns learning data into a clear picture of business impact.
Most companies treat education as an internal function. Blue Streak extends that mindset to the broader ecosystem franchisees, dealers, resellers, and customers through a complete extended enterprise education strategy. By equipping external partners with the same depth of knowledge as employees, brands improve consistency, customer experience, and long-term profitability. This partner-centric model ensures that every stakeholder who represents the brand has the tools to perform, reinforcing quality and accountability across the network. The result is a clear, quantifiable ROI from every learner touchpoint.
The hallmark of their approach is the structured certification program. Certifications serve as both recognition and measurement validating capability, ensuring accountability, and tying learning directly to performance metrics. Whether the goal is compliance, technical mastery, or sales excellence, each certification pathway is designed around business goals. Learners gain a credential that means something, and organizations gain confidence that their partners and employees can deliver results that matter.
Every partner training initiative includes a data analytics framework. Completion rates, assessment scores, and post-training performance metrics are tracked to calculate ROI. Through integrated dashboards and regular reporting, DeVries and her team help leaders see how training directly influences productivity, revenue, and retention. This data-driven model turns learning from a cost center into a strategic growth engine, showing executives the tangible returns of investing in education.
Behind every program lies cognitive science. They integrates proven methods spaced repetition, retrieval practice, and scenario-based learning to move learners from awareness to application. These approaches boost retention and confidence, ensuring that partner networks operate with consistent standards and drive better ROI across every region or business unit. By blending the art of storytelling with the science of learning, Blue Streak Learning transforms knowledge into performance.
Each certification program includes feedback and review loops that turn learner data into actionable insights. Content is regularly updated as products, policies, and market conditions evolve, ensuring relevance and alignment with organizational strategy. This continuous improvement process keeps training dynamic not static and helps companies maintain high performance even as they scale. Through role-based learning paths and certification renewals, knowledge remains fresh and measurable.
DeVries encourages every organization to treat extended enterprise education as a measurable investment. When training supports sales enablement, customer satisfaction, and partner performance, it delivers exponential ROI. Companies that align their learning strategy to business metrics can show executives clear evidence of impact proving that effective partner training and certification programs are not expenses, but assets that compound over time.
Through data-driven design, role-based structure, and performance-aligned measurement, this model helps their clients evolve from ad-hoc courses to strategic, scalable training ecosystems. Its focus on partner training, certification programs, and continuous improvement ensures that learning drives profitability, customer loyalty, and long-term organizational growth. Training becomes more than education — it becomes strategy. That’s the real measure of ROI.
Listen to the full episode of the Training Impact Podcast at https://www.latitudelearning.com/training-impact-podcast/
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