In a recent episode of the Built to Scale: B2B Growth podcast, host Eric Bolton sat down with Jeff Walter, CEO of Latitude Learning, to explore how B2B organizations can revolutionize their extended enterprise training programs and drive real business impact. The conversation spans two decades of Jeff’s experience in corporate learning, the evolving role of AI, and the power of trust in client relationships—all within the context of scaling smarter, not harder.
Jeff Walter founded Latitude Learning in 2003 as a spinoff focused on dealer training for major automotive brands. Since then, the company has grown into a global leader in extended enterprise training, helping clients deliver impactful education to partners, resellers, suppliers, and customers. With over 3 million users across 100 countries, Latitude Learning’s LMS is a proven platform for organizations seeking more than just compliance training.
During the interview, Jeff introduced the Surefire Training Guide, a strategic framework designed to guide companies through five maturity stages of learning programs—from basic self-directed modules to advanced team performance initiatives. This roadmap is backed by more than 45 best practices and is now being baked directly into Latitude Learning’s software offerings.
One of the most exciting segments of the conversation focused on how Latitude Learning is integrating artificial intelligence into the LMS ecosystem. Jeff shared seven high-impact AI use cases, including chatbot support, generative content development, automated assessments, and personalized learning paths. These innovations aim to streamline content creation, enhance learner engagement, and deliver individualized training experiences based on real skill assessments.
Jeff also emphasized the importance of cautious implementation, especially in high-stakes industries like healthcare and surgical training. With a career spanning three technological revolutions—PCs, the internet, and now AI—Jeff offered a balanced, seasoned perspective: while early applications of AI will inevitably over promise and under deliver, the long-term transformation will likely exceed expectations in unforeseen ways.
Beyond technology, the episode shed light on Latitude Learning’s growth philosophy: deliver what you promise. Jeff shared his commitment to on-time, on-budget project delivery—even if it means absorbing cost overruns to maintain trust. This client-first approach has fueled Latitude’s long-term success by building loyalty, credibility, and referrals.
In the acquisition phase, Jeff relies on thought leadership and industry-specific insight to build trust. Through webinars, whitepapers, and his upcoming book, Training, Jeff positions Latitude not just as a technology provider, but as a strategic partner with a vision for the future of corporate training.
Built to Scale is a no-fluff podcast for growth-driven B2B founders looking to make a lasting impact. Hosted by Eric Bolton, each episode features real founder stories, expert insights, and actionable marketing strategies. From navigating market shifts to scaling operations, the podcast is a must-listen for any executive focused on sustainable B2B growth.
Built to Scale is brought to you by Partner Propel, a revenue-share marketing and sales firm that eliminates the risks of traditional agency models. Instead of upfront fees, Partner Propel only profits when you do—delivering qualified leads, boosting sales, and helping B2B companies grow without financial guesswork.
Latitude Learning is a pioneer in extended enterprise training, providing a powerful LMS platform tailored to the needs of partner networks, suppliers, dealers, and resellers. With more than 3 million users globally, Latitude helps organizations close knowledge gaps, drive performance, and maintain compliance. Founded by Jeff Walter, the company is committed to helping clients build high-impact, scalable training programs through innovation, strategy, and a deep understanding of business outcomes.
Want to explore how AI can elevate your training strategy? Learn more at LatitudeLearning.com or connect with Jeff Walter on LinkedIn.
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