🎙️Episode 24

Dumpster Dudez:

The Proven Training Framework Behind Rapid Growth

Hosted by Jeff Walter, Founder and CEO of LatitudeLearning

In this episode of the Training Impact Podcast, host Jeff Walter sits down with Willie Katinowsky, VP of Franchise Development of Dumpster Dudez, to explore how one of the fastest growing junk hauling and dumpster rental franchise systems built its momentum through simple operations, consistent execution, and a strong commitment to franchisee training.

Willie explains that Dumpster Dudez didn’t grow by accident. From day one, the team focused on designing a model that was approachable, operationally clear, and easy to teach. Franchisees come from all walks of life, including corporate professionals, tradespeople, veterans, and first-time business owners, and the training system has to support everyone. That clarity and simplicity became a competitive advantage.

Training That Meets Owners Where They Are

Willie shares how the brand approaches training as both a relationship builder and a performance driver. New franchisees begin with foundational learning such as the brand promise, operational workflows, customer experience best practices, and the financial aspects of running a local service business.

What comes next is equally important. Dumpster Dudez builds continued learning into its culture through operational reviews, coaching calls, playbooks, and proactive field support. Willie emphasizes that most franchisees don’t fail from lack of effort. They struggle when they don’t have clarity. Training exists to eliminate that friction.

Scaling Requires Consistency, And Consistency Requires Training

As the brand expanded beyond its early markets, the team strengthened its documentation, onboarding structure, technology integration, and franchisee support. Willie highlights that the company’s evolution mirrors the reality of many emerging franchisors. You start scrappy but eventually need systems that produce predictable outcomes at scale.

Dumpster Dudez invests heavily in standard operating procedures, role specific training, hands on field coaching, ongoing business reviews, and peer learning. Willie notes that the goal is not just getting franchisees open. It is helping them grow sustainably. Training becomes a strategic pathway that lifts the entire network.

Making the Brand Human

One of the most compelling parts of the conversation is Willie’s focus on authenticity. From branding to operations to how they support owners, Dumpster Dudez stays approachable, straightforward, and human. Franchisees aren’t treated like numbers. They are treated like partners.

That tone carries directly into the training philosophy. Willie believes in equipping owners not just with checklists, but with confidence to solve real world problems, serve customers well, and build a reputation that reflects the brand values.

A System Built for Scale

The episode offers valuable insight for service brand leaders, L&D managers, and franchisors navigating growth. Willie reminds listeners that service businesses win on reliability, timeliness, and customer trust. None of that happens consistently without training that reinforces the fundamentals.

Dumpster Dudez shows that even a simple business model can produce extraordinary results when backed by great people, a supportive culture, and a training system that grows with the franchise network.

Summary

This conversation is a reminder that scalable franchise brands are built with intention. Through thoughtful training design, strong franchisee relationships, and a commitment to operational excellence, Dumpster Dudez continues to expand while staying true to its friendly, approachable identity.
Learn more about the company at https://dumpsterdudez.com

Transcript

Willie of Dumpster Dudez (00:00)

I’m just gonna meditate every day for a solid chunk of time and think about the next thing that’s gonna just fall into my lap. And about six months into that, I started to realize that might not be the best strategy for finding employment. And it was literally the day after that I finally started to get a little bit worried that maybe this wasn’t the right choice, that I got a text message out of the blue.

 

from a friend of a friend, someone, an acquaintance of someone I used to wrestle with way back in high school. Hey, you know, I, we’re hiring for this sales position and we’d like to have you come in and, talk to you about it. you might be a fit and then end up being, yeah, totally out of the blue.

 

Jeff Walter (00:36)

So it’s just totally unsolicited.

 

Hi, I’m Jeff Walter and welcome back to the Training Impact Podcast. Where external learning meets strategic impact. My guest today is Willie of Dumpster Dudez Katynowski.

 

Willie of Dumpster Dudez is the VP of franchise development for dumpster dudes He’s a former coach and teacher of at-risk youth in the nonprofit sector and he teaches yoga and meditation Volunteers as a youth sports coach. He’s also a part-time musician and author and we’ll get into a little bit later But Willie of Dumpster Dudez welcome to the podcast. It’s great to have you You know and I have a special place in my heart for dumpster dudes

 

Willie of Dumpster Dudez (01:12)

Thanks for having me.

 

Jeff Walter (01:18)

because I think I mentioned this before a good friend of mine started hometown dumpster and and so years ago and And so I went down this wormhole into the dumpster industry with him and it was really it’s it’s interesting like it’s one of those things it’s one of those things about life you don’t think about and It’s cool what you guys are doing in that It’s a very fragmented industry and you’re bringing structure and a brand name to an otherwise fragmented industry. So

 

so that’s pretty cool. So, you know, w but I always like to start off with. It’s amazing how we all end up where we’re at and it’s, never a straight line. And from that quick introduction, yours is definitely, not been a straight line and it’s always interesting because you really learn more about people. And, I think to me, it helps me, with my own self get a calmness that like, it’s, it’s, it’s not a

 

ABC you’re there. It’s you got to take this journey to find what, what, you’re at. So help us understand a little bit of the journey. How’d you end up as VP of franchise development for dumpster dudes and, and, and how, and what is dumpster dudes.

 

Willie of Dumpster Dudez (02:24)

Yeah, it could be a lengthy tale there, but I’ll try to be concise. So as you pointed out, I was a teacher and a coach. I worked at a boarding school and the only way to get there was to get arrested and be put in the juvenile justice system. So that was the demographic I was teaching. It was a really awesome job. A cool position where you get to help people kind of turn their lives around, start seeing the world in a different way.

 

and making some what’s hopefully life-saving choices and changes. And interestingly enough, that experience becomes super relevant. About 11 years after I am in that industry and make a transition into sales, I figured out that sales is really just teaching kind of in a different package, if you will. And that transition incredibly smoothed for me at the time.

 

just being able to use some of these tools and skills that I developed as a teacher and an educator. So let’s talk about that first sales role. So it’s 2019 and I’m not too sure what I’m gonna do. I knew I was done and I needed a transition. Not too sure what I’m doing and we mentioned earlier meditation being a big, passion of mine or a consistent hobby and

 

Jeff Walter (03:42)

All

 

Willie of Dumpster Dudez (03:45)

maybe not the best approach, but at that time I decided, you know what, I’m just gonna, don’t know what I should do. I’m just gonna meditate every day for a solid chunk of time and think about the next thing that’s gonna just fall into my lap. And about six months into that, I started to realize that might not be the best strategy for finding employment. And it was literally the day after that I finally started to get a little bit worried that maybe this wasn’t the right choice, that I got a text message out of the blue.

 

from a friend of a friend, someone, an acquaintance of someone I used to wrestle with way back in high school. And, Hey, you know, I, we’re hiring for this sales position and we’d like to have you come in and, talk to you about it. I you might be a fit and then end up being, yeah, totally out of the blue. Like I had no, this was a, you know, no, we got to pay bills at some point here. What are we doing? maybe get off the meditation pillow.

 

Jeff Walter (04:26)

So it’s just totally unsolicited.

 

Wow.

 

Willie of Dumpster Dudez (04:39)

And the text just pops up on the phone. That company. Yeah.

 

Jeff Walter (04:43)

That is, that is wild because

 

like, yo, yo, me and my staff, you know, we, get, LinkedIn recruiters, you know, constantly, right? Cause you’re on LinkedIn and you’re, you know, director of this and blah, blah, blah, that. it’s like, you’d be a perfect fit for this other thing over here. And like, I’m just, actually, that’s really kind of cool. And, and, and it’s funny, you said get off the meditation pill.

 

Willie of Dumpster Dudez (04:51)

Right.

 

Jeff Walter (05:09)

I’m a I’m not I’m not a meditation devotee My girlfriend is though. She’s she’s very into it But but I’m a but I’m a big believer in it. I just you know, it’s like it’s like exercise for me. I I Really believe in exercise and working out. I just don’t do it as often as I’d like to but it’s amazing how

 

Willie of Dumpster Dudez (05:13)

Thank you.

 

Jeff Walter (05:33)

When you can calm your mind and meditate and focus on something that, and you hear it described a bunch of different ways how.

 

things go towards that path. without, I’m, you know, this gang all spiritual and all that, and, talking about other, forces. One of the things I remember hearing that was really, that really kind of focused my mind was, humans are goal directed. You know, we’re, we’re always focused on our entire thing as a goal, a narrative getting from A to B. And then you either have, you know, you know,

 

friends or foes, you know, things that help you affordances or blockers. And, and no matter what you think about it from a metaphysical standpoint, we are goal directed. And one of the things I find fascinating about meditation is you do get that goal and you do focus on it and whatever it is you’re doing, it, it’s just so amazing how often things like that happen. I just find it amazing. So anyway, not to, not to.

 

But I just, it’s really, that’s pretty cool. Yeah, yeah, yeah. For the sake of our listeners, we’ll dip into that rabbit hole, come out. But I just want to say that’s really incredible that you meditated on it for a long time. And the second you’re like, okay, time to stop thinking, time to start doing. It’s like, poof, an email comes in out of nowhere. That’s like amazing. That’s so cool. So go, but go on. So, okay, so boom, you got into sales.

 

Willie of Dumpster Dudez (06:35)

Yeah, we get pretty far in the rabbit hole on that one. Yeah. Yeah.

 

Yeah, it’s interesting, but

 

I still joke about that often. And for your audience, any legal disclaimer here, that’s not career advice if you’re trying to make a switch, but it might work. So, yeah.

 

Jeff Walter (07:09)

Yeah. Well, I, I, I,

 

I’d go with, I think that meditation is a good thing. And if you’re thinking of career switch, it is a good thing. You might want to factor some, some doing in terms of, in addition to thinking. we’ll, put that little, you know, you know, disclaimer out there. but that’s really interesting. That’s really interesting. So, so you get this job, you start sales.

 

Willie of Dumpster Dudez (07:21)

Yeah. Yep.

 

Yeah.

 

Yeah. And that company is called the Mail Shark and it’s a direct mail marketing company that’s based here in Berks County, where I’m talking to you from. The owner of that company is Brian Johnson, who’s one of the main founding partners of Thumster Dudes when we launched this.

 

Jeff Walter (07:45)

Okay.

 

Willie of Dumpster Dudez (07:46)

So, you know, I’m there, I’m selling direct mail, things are going well. I started a week before COVID became a thing too. So selling print marketing to restaurants and the like during COVID. It was an interesting time, but really a crash course in kind of the tenacity that it takes to be successful at sales. So it was a really positive experience. It’s an awesome team there, really great training program. I was able to…

 

take that success when they brought everybody back to the office. You can maybe tell by looking at me, I’m not really a cubicle person. So they brought everyone back to the office. Left on good terms, high five, Brian. I don’t know, it’s not this though.

 

Jeff Walter (08:20)

What, you know, that just opens up what is a cubicle person? Because I don’t know anybody, I don’t

 

know anybody that defines themselves as a cubicle person. But give me your hand, it’s funny.

 

Willie of Dumpster Dudez (08:33)

Yeah. So, you know, left on good terms there and I started working at Grubhub for a little while and was having a lot of success there too. But about nine ish months into that, I get a message out of the blue from Brian. Hey, you know, I’m, I’m partnering in this new business, with two friends from high school. want to talk to you about it and

 

Yeah, sure. You know, what is it? said it at dumpster rental franchise. I remember, you know, at the time I learned to just go with the flow. But I think if anyone else reaches out and says dumpster rental and franchise, I don’t know that I’m taking the call at that point in my, in my life might’ve been a little too naive, but luckily it was Brian and I had, I got to work for before I saw him go above and beyond to do right by.

 

customers if there was a mistake, know, dude right by the vendors, by his employees, just do some really incredible things that, you know, probably aren’t happening in a lot of workplaces. And so that was enough for me to say, you know, I have to at least hear more despite what my, you know, original inclination was there. So I met the whole team. I got to meet Dustin, who’s our founder and his partner, Aaron.

 

and got to hear from them like, you hey, what are you, why are you doing this? Like, what are the goals here? And it was just across the board, a very genuine desire from everyone at the table that day to help people create financial independence through business ownership in this business model that they’ve figured out and both, you know, had a ton of success with. So, you know, long winded way to get us there how to, you know, how I got into the, to the Dumpster Dudes family now.

 

Jeff Walter (10:07)

Yeah.

 

Well, you know, one of the things I find really fascinating about that and, uh, it’s, it’s, it’s, it’s really cool. Cause sometimes if you just look at it from a surface level, you’re like, Oh, I’m making spoons or I’m doing this thing. That’s not glamorous. Right. Like, or, know, but I love what you just said. And the cool thing is it ties into think, you know, uh, we’re going to get into scaling, you know, how do you scale a franchise or, and,

 

But one of the things, one of the themes that keeps coming up as I’ve talked to people about it is culture and fit. And what I really, and I think it’s something really important for people to take away because I think we, we under, under serve it if you would. And it’s, and that is it’s about the culture and fit and listening to what you were just saying, it was. Look, it’s these guys and they’re.

 

They’re taking care of their ecosystem to the best of their ability, not from a necessarily from a charitable position, a handout position, but from a let me help you help you. Right. And then, and then here’s this vehicle, you know, here’s this fragmented industry that, and this is what I love about franchising just in general is I’m a huge proponent of business ownership.

 

You know, it’s like, I’m a huge proponent of home ownership, right? When, when you have a home, your whole perspective changes because you have a stake in the community, right? When you have a business, your whole perspective changes because you have a stake in the economy and the society you’re in. more, and, so I’m a huge proponent that. And that’s one of the things I love about franchising is it gives literally tens of thousands of people.

 

who would not otherwise be business owners, the opportunity to be business owners. And I was, I was talking to a guy yesterday about, um, about exteriors. They’re just, did a, think, uh, they’re, they’re, they’re emerging franchise and so, uh, home and exteriors. And he said the exact same thing you just said, which was so cool. I just thought it was so cool. He was like, well, what, you know, we’re, doing, you know, it’s, we’re, we’re franchising roofers.

 

Right. And, and siders and window and gutter guys. And, and he’s like, but what we’re really trying to do is you got these guys that are out there making a good living, swinging a hammer, doing the roofing and it’s real. Yo, and it’s taxing on it’s taxing. physical. And it’s great when you’re in your 20s, 30s, 40s, but when you get to your 50s, 60s, it’s taxing. And he’s like, we’re all, we only bring in owner operators, but we want to show them how to become owners.

 

you know, and give them that financial freedom and that path. And I’m like, that is so, and then, and then today talking to you, I hear the same thing. Like these guys are cool. They’re there. They want to help bring the, I’m like, that is so cool. And, and, it’s, and it’s one of the things I love about, um, business and all about the free market system is people get it wrong because to be successful in a free market system, you have to serve your customers.

 

Willie of Dumpster Dudez (13:02)

Yeah.

 

Jeff Walter (13:24)

You have to be of service. You’re not at the high looking down. You’re there. How can I be of service? And if you, if you do that, well, you do well as a business, if you do, and if you do that and I’m like, all I hear, you know, what I hear what you’re saying is like, it’s all service or like, anyway, sorry, but it’s, that service mentality, which, which now like connecting the dots to your background. It’s like, yeah, well, that’s all mindfulness, right? That’s that’s.

 

Willie of Dumpster Dudez (13:49)

Right?

 

Jeff Walter (13:51)

You know, and

 

Willie of Dumpster Dudez (13:51)

Yeah.

 

Jeff Walter (13:51)

you’re just using a vehicle, you know, dumpster franchising to help spread that. And it’s just beautiful. Anyway, I think it’s beautiful, but, but, we digress. So you’re now VP of franchise development for dumpster dudes. It’s a dumpster franchise. How many, many, about how many units you guys at right now?

 

Willie of Dumpster Dudez (13:59)

Yeah.

 

Yeah, so today’s the 11th of November. Just say that for reference. So yesterday we opened up or sorry tomorrow we’re going to be opening up our 54th location here in the US. So.

 

Jeff Walter (14:21)

Congratulations.

 

Willie of Dumpster Dudez (14:22)

Yeah, thank you. When

 

Jeff Walter (14:23)

That’s a.

 

Willie of Dumpster Dudez (14:23)

I started that story, that was April of 2022 when we launched this and we had three units at that time. know, Dustin, he sold his first to a childhood friend and then Aaron, the second franchisee. So we had those three units all next to each other here in Pennsylvania. So to be at 54 throughout the U.S. in about three and a half years, and I think we’re over 20 states, that’s just been a lot of fun and we’re really…

 

Really cool spot right now. I’m excited to see what 2026 has in store for us.

 

Jeff Walter (14:53)

So you’ve gone from a handful to 50 plus in a couple of years. What do you chalk that up to? Like what’s the secret sauce? What makes that happen? How do you scale that?

 

Willie of Dumpster Dudez (15:03)

Yeah. It’s the same

 

process I went through. I think where the success is where, you know, if, I’m in a sales role and I don’t really look at it like that, but, some might, especially in the industry, I have the easiest sale in the world. I’m selling this awesome team of people who genuinely care about.

 

Whoever’s joining up with us that they’re going to be successful. We haven’t had anybody get up and running. That’s shut down. So everyone who’s gotten up and running a state up and running, which is great. But that comes back to the team. And I think when you come to a discovery day with us and we don’t host them on like, you know, one weekend a month, we do them all one on one. So it’s our team gets to spend time with this prospective team, really get to.

 

get a feel for one another while showing a day in the life. A lot of power in that. And I think that’s what people are buying into. There’s other players in this space. At the end of the day, dumpster rental, it’s such a simple.

 

industry. It’s a steel box that you’re moving around really. you know, so what are the differentiators? And I think about this a lot because it’s my job. I really do attribute the success to, you know, Dustin, Aaron, Brian, now Allison, Joni, Riza, who are on our team. I mean, it’s this team of people who I think it’s easy to meet us and just believe that we genuinely want you to to win if you do this with us.

 

Jeff Walter (16:24)

And so, so it’s interesting. So you get the meet and greet day and it’s one-on-one and it’s really an opportunity. And what I hear from that is it, you know, step one, it’s all about fit. and, and you, you mentioned sales. I, I’ve always, you know, there, some people think, yo, it’s a, it’s a four letter word. ⁓ but, but I always thought the most.

 

Willie of Dumpster Dudez (16:29)

Yeah.

 

Yeah, I guess.

 

Jeff Walter (16:49)

the most effective salespeople I’ve met were always matchmakers. You know, they, they, they weren’t sitting there trying to peddle their wares like, buddy, you know, want a pencil? Like, you know, I got a great pencil. Here’s a pencil, right? Like sell me this pencil, right? That, old sales, it’s, it’s, it’s more like, you know, what, what makes for a good match, right? And when you’re talking about develop development, it’s like, it’s almost like, it’s like recruiting, but in a,

 

Willie of Dumpster Dudez (16:54)

Yeah.

 

Jeff Walter (17:16)

high stakes recruiting, right? And it’s like, and it’s like, and if you can, and if you do the matchmaking, then you, you have a long-term marriage. If you, if you, if you, if you do the pushy use, you’ll use guard salesman thing. Well, then you’re getting divorced in a year or two, right? And that’s not good for anybody. That’s not good for business. That’s not good for anybody. So, so they come in and from a franchisee standpoint, and we’re looking for good fit.

 

Willie of Dumpster Dudez (17:17)

Right, yeah.

 

Yep.

 

Right.

 

Exactly. Yeah. Yeah.

 

Jeff Walter (17:44)

You know, from what you said earlier, sounds like a very strong culture, very deliberate culture that the team has built there, with some very specific values, right? And, you know, and whether you believe that those are good, bad, or indifferent, they are what they are. This is the company. This is what you’re buying into. and, and, and so you want a person that can thrive in that environment.

 

as opposed to a person that will rebel against that environment. Right. That’s, that’s the whole, the whole matchmaking. So now, so when they, okay, they go, okay, it’s a good match for me as a prospective franchisee. So, so then what happens?

 

Willie of Dumpster Dudez (18:25)

Yeah, so one of the first things we try to do in our build out timeline, we’ll have somebody open in about eight weeks once we all decide, hey, it’s a good idea for us to partner together. So we actually don’t sign up anyone in person, by the way, at Discovery Day. We want everyone to go home, think about it, really make sure it’s the right fit. That’s the most important thing to us. I say this all the time in my conversations too, and I feel like it can sound a little cheesy, but our most important.

 

a goal to accomplish in this is that if somebody makes this decision to join the Dumpster Dudes family that they’re happy with that decision long term. And that’s kind of the lens that we use to look at all the decisions we’re making, including whether or not we want to offer someone, know, a franchise agreement. But now to get to opening day.

 

You pull the trigger on a franchise agreement with us. The first thing we do is try to order the truck and dumpster. So the assets, the dumpsters need to get fabricated. The truck needs to get secured and put together with the correct outfit. And that’s really what sets our timeline to opening day. Now we’ve been pretty good at getting people open in about eight weeks, which is usually what it takes to get the 24 dumpsters fabricated and shipped out to wherever they.

 

Jeff Walter (19:28)

huh.

 

Willie of Dumpster Dudez (19:34)

are going and then Dustin and Aaron on our team too on that dumpster delivery day, which we would consider grand opening. They traveled to everybody and help them get their their lot set up. So they’re actually on their way to Phoenix right now to open up the 54th tomorrow that I mentioned now.

 

Jeff Walter (19:49)

Yeah. In that, in that whole

 

thing is there also, they got to secure the lot.

 

Willie of Dumpster Dudez (19:55)

Yep, and that’s, this is, I’ve noticed personality amongst our franchisees. know, some will sign whether they have a lot secured or not. Some, hey, I want to do this, but it’s important for me to figure out the storage lot before I put pen to paper. We’re pretty flexible. So whatever works for them works for us. It’s just been a mixed bag about approach on that where some will find it in that eight weeks and some don’t want to get the ball rolling until they find it.

 

Jeff Walter (20:13)

Okay.

 

Willie of Dumpster Dudez (20:20)

But everyone’s able to find, know, it’s a half acre storage lot and relatively inexpensive. I think our average cost for the lot rental in the system is right around a thousand dollars a month. So, yeah, compared to some of the real estate undertakings, some brands have this one’s pretty minor.

 

Jeff Walter (20:31)

that’s not bad. That’s not bad at all.

 

And, um, okay. So, so boom, the grand opening goes, they get there and then, you know, um, I was talking to one folk, one gentleman who said, okay, or, know, the, the, the challenge of the franchise or is to teach the franchisee. How to find customers, how to close customers, how to service customers. And Bo, by the way, most of these guys have never run a P and L they’ve only run their checkbook and running a business, running a business by checkbook is just not a

 

Willie of Dumpster Dudez (21:01)

Yeah. Yep.

 

Jeff Walter (21:06)

way of doing things. So we got to teach them how to run a P &L. ⁓ how do you, so, and those seem to be the four cornerstone things. So how do you guys, you know, what’s the, how do you guys lay that out for the franchisees? Like, you know, how, what do they plug into there?

 

Willie of Dumpster Dudez (21:10)

Yes.

 

Yeah.

 

We try to time training. So it’s about a week or two before the truck and dumpsters get delivered, just so that it’s the equipment side of it. The logistical side is still somewhat fresh. we do the software training there too. So, you know, maybe put lumping all that into an operations bucket. You have to service the customer, right? So there’s the truck, the dumpsters, understanding that there’s the logistics software that we use, which is, it’s very intuitive and very easy to,

 

Jeff Walter (21:43)

Right.

 

Willie of Dumpster Dudez (21:50)

to use to navigate all this. So, you know, that’s part of the training. You mentioned customer acquisition and it’s a group effort. So in the training, we’re talking about just the conversations surrounding Dumpster Rental. mean, you have two buckets essentially. have your residential customer, which ends up making up about 50 % of the business. And a lot of that is, you know, hey, I’ve not rented a dumpster before. ⁓

 

Jeff Walter (22:15)

Right.

 

Willie of Dumpster Dudez (22:15)

I’ve inherited this house that we’re cleaning out or I’m doing this project on my own. You what size do I need? And so there’s kind of this consultation that can happen on that end. And then there’s the B2B side. know, customers who know what they want, they’re busy. You’re not the main project. You’re a literal vehicle to help them get the main project done. You know, we got to be quick. We got to be efficient and we got to instill trust in this, you know, brief interaction. And so those are the two.

 

conversations that we’re practicing and working through with franchisees so that they’re ready. And then we try to take what we can off their plate. A lot of our new franchisees when they get started, just to learn the business best, you we’ll be owner operator. So they’re out there in the truck doing deliveries, shaking hands, networking with contractors.

 

So things that we do for everyone, you we manage the website, the SEO, we push out SEO content twice a month. We manage their Google business profile. We respond to reviews. We upload photos. We push out Facebook, Instagram content. And when they’re brand new, we even do some cold calling. We purchase a list of contractors, try to create some warm leads for relationship building for them. Just things that we learned very early on are great for business owners to do. But realistically, you know, you have so much bandwidth and

 

Jeff Walter (23:21)

Right.

 

Willie of Dumpster Dudez (23:30)

made sense for us to kind of offload that for everyone and, you know, bring that under our umbrella so we could do that for everyone behind the scenes.

 

Jeff Walter (23:38)

So, you know, if we, if we go back to those four pillars, it sounds like on the, where, where you as a franchisor, you know, really rock solid processes or, you know, you’re only 50 units. So having a pretty solid process and supporting technology for that acquisition. when you sit in there, like your reviews, your Google profile, your website, your SEO, like, you know, those are all things that require, you know, skills that.

 

Don’t fall off the turnip truck very often. Right. And, but, but really giving them those skills on the upfront so they can create a nice lead stream in, you know, online lead stream. and then, and then, and then training them on the operations of, okay. You know, how do you, how do you, how do you size things? How do you, you know, it’s sanitation. So that’s important, right? Like, you don’t want bad things happening.

 

Willie of Dumpster Dudez (24:10)

Right.

 

Jeff Walter (24:37)

And I would also imagine that there’s also some other type of contractual relationship with whatever landfill or disposal place that they have to go to as well that has to be negotiated or figured out as well.

 

Willie of Dumpster Dudez (24:50)

Yeah, and that’s part of the training discussions also because you have to figure that out to establish your pricing and usually where the trucks, so we stay under the CDL so you don’t need a CDL to operate the trucks that we use. And we do 10, 20, 25 or 10, 15, 20 and 25 yard dumpsters. So you can do all that with a non CDL truck.

 

Jeff Walter (25:03)

Okay.

 

Willie of Dumpster Dudez (25:10)

So where you dump with these smaller trucks is at what’s called a transfer station. And so one of the first things someone will do before they’re open is, you know, find where are these transfer stations at? What’s, you know, get a per ton dump rate from everyone. And that’s going to be what sets their pricing. So there’s also kind of an economics on the business model that we’re dealing with in training just to help everyone understand. They have a complete autonomy over their pricing. it’s.

 

Jeff Walter (25:29)

Right.

 

Willie of Dumpster Dudez (25:35)

sometimes you’re going to discount. You’re going to sharpen the pencil to win some recurring business, but you can’t do that and take a loss on those rentals either. making sure everyone understands what their costs are and where smart strategic pricing is part of what we’re helping with too.

 

Jeff Walter (25:52)

Yeah. So, it sounds like very rock solid process on the client acquisition, the identifying the prospects and then also some coaching on the sales techniques, educate, a solid process on the actual operation, the training and all that. then some basic financial information so they can price things according to based on local conditions, right? Because the…

 

That’s a pretty significant cost, the transfer station cost, and that depends on where you’re at. know, in middle of Montana is going to be different than New York City, right?

 

Willie of Dumpster Dudez (26:26)

Yeah, it’s very market specific. Even in Pennsylvania, where we have six units all next to each other, everyone’s got a different pricing structure. And it’s because everyone has a different cost to dump. So being able to navigate all that and support franchisees and making smart choices there is big. And one neat thing that has come of our training process is having Dustin and Aaron, who are doing the training here in Berks County, Pennsylvania.

 

but then travel to a franchisee’s new location to help them get their lot set up. One, it’s terrifying when four tractor trailers that each have six of these giant dumpsters comes rolling up to your lot. It would be a terrifying thing to navigate on your own. But two, it also provides an opportunity for a refresher on the truck and the hook lift and those components with someone, well, two people there that are doing it all day every day when they’re not training franchisees.

 

Jeff Walter (27:15)

We’re gonna

 

do some training now. We got to get the 24 dumpsters off these trucks. This is a training exercise. Yeah.

 

Willie of Dumpster Dudez (27:24)

Yeah. Well, you

 

you start with 24 dumpsters and in one territory, we were expecting everyone to eventually get over a hundred. Some are going to get into two and three hundred and one location. So we have, you know, some training videos and everything too, on how to get these dumpsters off. But it’s very valuable to have Dustin and Aaron there to do this to the first go around, because the next time they probably will be doing it on their own and, you know, at least having some help the first time, I think, makes the learning process.

 

a little bit easier.

 

Jeff Walter (27:55)

So let’s shift to scaling. Very interesting. From a scaling standpoint, what have been some of the biggest challenges? you basically had a handful of locations a few years ago. You’re up to 50. It sounds like you’re well on your way to that magic 100 number. ⁓ What are some of biggest challenges of getting from here to there?

 

Willie of Dumpster Dudez (27:58)

Yeah.

 

Yeah. Yeah, hopefully.

 

Yeah.

 

I think there’s been an underlying theme too in lot of our conversation about the right team. was Dustin put a team together and then I think he got to three units over the course of three years to the…

 

put a team together and then the following three years up over 50, right? And a lot of you were talking about an interview you did recently where we’re talking about the power of teamwork and finding the right team and even my own assessment of our process and why I think people are jumping in with us is because they feel good about being a part of this team. That theme also translates into some of our biggest struggles.

 

as we were growing and that in the term of finding the best vendors to partner with to help us navigate some of these things because when you have three locations that are all next to each other, SEO is a lot simpler, paid ads, there’s some overlap, but that very quickly changed and just being able to pivot.

 

And also always keeping our franchisees success at the top of mind. Meaning if things aren’t going in the direction that we want, we need to get in here and figure this out quickly. So that was a a big challenge in a few areas for us. And I would say, especially thinking back to like the first year, areas that maybe became weaknesses of ours because we.

 

didn’t have the partners we thought early on have now become our biggest strengths in the term of SEO and handling digital marketing for our franchisees if they want us to. So that’s been a very valuable lesson in a few different ways, but that mentality has taken us pretty far of just making sure we’re quick to pivot when we need to and just being aware of what’s going on and who can help us obtain or solve this next challenge or next problem.

 

Jeff Walter (30:09)

So, that’s, that’s interesting because I haven’t heard that as one of the scaling challenges of, getting the right, you usually it’s focused on the things that, know, those four things I was mentioning and getting the right processing place, but you’re going up the supply chain and going, yes, but if you don’t have a good set of suppliers behind you, then that creates all type that can, that can scale with you. And, and it also gives you the grace.

 

You know, as you’re things out and things go wrong. So what makes for a good supplier then? If I’m a, know, got my half dozen units, sold my first couple of franchises and, you know, I’m reliant on, you know, maybe, you know, some raw materials or, you know, in your case getting the dumpsters fabricated and, you know, like that’s kind of important.

 

Willie of Dumpster Dudez (30:43)

Yeah, sure.

 

Yeah.

 

Jeff Walter (31:01)

But you

 

know, these strategic vendors, know, not how do you make, how do ensure they’re good fits?

 

Willie of Dumpster Dudez (31:08)

Yeah. And you, you learn with anything, you know, you can’t, when you’re a customer of someone’s, you, don’t know until you, jump in. So, you know, lot of, a lot of it’s trial and error and, also being open to what else is out there, right? Maybe not meditating on a pillow every day, waiting for it to come in your lap and being a little bit more proactive and, willing to, but, but being willing to, you know,

 

Jeff Walter (31:27)

Hey, it worked out. It worked out.

 

Willie of Dumpster Dudez (31:32)

keep an open eye to what’s out there. And a lot of it too, this parallels to what our franchisees are doing in Dumpster Rental, where I mentioned earlier, we’re never the main project, we’re just helping it get done. So, what we can do for a roofer is make sure we’re not leaving, we’re keeping their customers happy. We’re not leaving the dumpster on site after the crew’s gone for a few days. We’re making sure we get that out of there and keeping their customer happy. And I think you get a feel for that quickly.

 

with the vendors that we’ve gone through. And it’s not just, you know, the actual assets, but who’s genuinely trying to do the best by our team, by the people in our system. You know, I think too, digital marketing was a big one for us where I don’t know how often you go through, you know, exploring digital marketing firms, but it’s tough and everyone’s telling you, you know, selling you the world and not…

 

very many understand dumpster rental or what we’re doing. And, you know, we have a great partner now, nine through digital marketing who goes above and beyond to, you know, really treat the ad spend for all of our franchisees just like it’s their dollars. And not everyone has that approach. And then we took us a few to get there, though, too. But now, you know, we have this great partner and that you could say that for, you know, the trucks when when

 

COVID was still an issue. There were some major supply chain issues in the vehicle world. And our truck provider, they did a great job of continuing the expansion and not halting new units because they were able to find trucks, get them built out and get them out there. Our dumpster provider actually lowered our pricing on dumpsters this year in 2025 for a price to go down. That’s amazing. so we just have some really solid teams.

 

that we’re all working together to make sure everyone who’s wearing the Dumpster Dude’s orange is successful.

 

Jeff Walter (33:19)

That’s really, really cool. So, and like I said, that’s something I had not heard from a scalability is really make sure your suppliers are partners and it’s not just transactional, right? It’s that same fit thing. Like you’re looking for good fit for the staff, good fit for the cultural fit for the employee, for the franchisee, I should say. And then good cultural fit on the supply side.

 

It’s cool. Cause I think when you do that, you can, a bunch of ordinary people can do extraordinary things. Yeah. And it’s really, and it’s, and you, you, you, you raised a question in my mind when you were talking about picking up the dumpster after they say the roofer left. so.

 

Willie of Dumpster Dudez (33:52)

Yeah.

 

Jeff Walter (34:01)

Not to get salesy into dumpster dudes, but if you have something that’s very, you know, almost a commodity type thing, you know, like a 10 yard dumpster, I’m assuming all these guys have firms that they’re using already, you know, the roofers and the siders and the window, like the other con the trades guys, right? You know, the homeowner, it, you know, once in a blue moon, need a, a, you know, a dumpster. There’s a whole.

 

of those folks, so that’s a whole business in its own right, but it’s usually one and done for most folks there. Whereas the contractors are over and over and over again. What is it you’re finding that they’re willing to switch? So the whole SEO and the digital marketing stuff makes sense to me on the consumer side, because it’s a one-time thing and they don’t have a relationship with anybody. But on the commercial side,

 

You know, these guys all have relationships with somebody. and why can, how is it that a franchisee or what is it that dumpster dudes is doing that enables a franchisee to disrupt that, that supply chain? Right. Cause

 

Willie of Dumpster Dudez (35:06)

Yeah.

 

First and foremost, it’s inventory management is where a lot of companies drop the ball. A lot of our competitors drop the ball. It’s a few different areas, customer service or inventory management are like the two main ones. And you have a weird landscape of these competitors. So you have the waste management. So the world, these billion dollar, multi-billion dollar corporations who really want to focus on your weekly trash collection and

 

Jeff Walter (35:14)

Okay.

 

Willie of Dumpster Dudez (35:32)

So when customer service is going to slip in these large machines, a lot of times, dumpster rental, it’s tough to get a hold of somebody. I mentioned earlier, you want a little bit of trust from the person that they’re going to show up when they say they’re going to. And it’s just hard to instill that if you don’t answer the phone. Even pricing, they often, these bigger ones, price themselves out.

 

They don’t really care if they win the business. A lot of times they own the dump site. And so sometimes they even refer stuff to us because they know at least they’ll still get those dump fees. But for the contractors, the biggest way we’re going to win that business, it’s, I’m starting with 24 dumpsters. My goal is to get to 100 over the next.

 

you XYZ years. I have inventory, even if I don’t have the size you need, I have one that’s only five cubic yards apart from it that I can get you. And I’m going to do right by you is the main message. And really that comes down to the franchisees. And I wouldn’t necessarily call that a proprietary, a dumpster dude specific thing. It’s just that our

 

Jeff Walter (36:31)

Mm-hmm.

 

Willie of Dumpster Dudez (36:32)

We’re making sure we’re putting the right people in the seats and we have a bunch of rock stars on our team who are going to win big if they can have those conversations. Now where we support though is by having franchisees start out with an adequate inventory and then working with them to monitor.

 

what we call utilization rate. How many times are you turning each dumpster each month? Because they also need to grow with what the market can support. As you’re capturing this market share, which we’re a system designed to help somebody come in and capture market share, because we didn’t invent dumpster rental. When you’re capturing this market share, how do you keep that moving and not come to a point where you’re turning away business? utilization rate is important. Cashflow is very important in that discussion. So we’re working with everyone to navigate.

 

Jeff Walter (36:52)

Okay.

 

Mm-hmm.

 

Willie of Dumpster Dudez (37:17)

to navigate all that. the pain point that the contractors have back to your original question there is that very rarely is there just one company that they can partner with all the time because of either poor inventory management or not being able to get a hold of somebody when it’s time to book. Which we kind of jokingly call it the business 101 things, but if we’re a system that’s going to help

 

franchisees execute on all those things and streamline basically everything else so that they’re going to win there.

 

Jeff Walter (37:44)

Well, it’s interesting because as I’m listening to you, I’m like, it’s logistics. Right? where a mom and pop may not have, I mean, because you have scale, can acquire the technology, define the processes and acquire the technology that allows you to be more efficient in your logistics, which is inventory management.

 

Willie of Dumpster Dudez (37:54)

Yeah, right.

 

Jeff Walter (38:11)

Making sure that, you know, this container can go from A to B and then be delivered at C next Tuesday. You know, um, and it’s the, you know, most people don’t know that, but that’s what made Walmart Walmart was logistics. It was, they were just really good at inventory management and logistics. And so the shelves are always full and getting the product from A to B, they were able to do it better, faster, cheaper than the competition. And they didn’t have to charge as much markup.

 

Willie of Dumpster Dudez (38:25)

Yeah. Yeah.

 

Jeff Walter (38:40)

And that’s where they got their everyday low prices and logistics can is a huge market competitor, a competitive edge. So I’m like listening to you going, okay, it gets, you know, if I get back to those, those four pillars on the service to customer, that’s it’s interesting. hadn’t thought about dumpster rental in this light because, but it’s, it’s, it’s, it’s, it’s a logistics problem. Yeah. It’s, it’s a, and so if you can provide a.

 

Willie of Dumpster Dudez (38:47)

Yes.

 

Yeah, 100%.

 

Jeff Walter (39:10)

You know, the inventory management and the getting the unit from A to B with a stopover at the transfer station so that it can then go to C, better, faster, cheaper. And if you can use tech, you know, develop a set of processes that let you do that better, faster, cheaper, and the technology to support those processes, you’ve got a competitive advantage over the, the competition who might be more of a local or mom and pop that for whatever reason has not invested in it.

 

Willie of Dumpster Dudez (39:17)

Yeah.

 

Jeff Walter (39:37)

And then it’s interesting on the other side, the waste management guys, one of my late wife’s cousins owned a refuse rubbish business in Northern Jersey. They got bought up by waste management. So it’s funny you use them, but to your point, like, yeah, they’ll rent you something, but their business is picking up your garbage every Tuesday. Right. And not doing the, me something on Wednesday and pick it up the following Friday. Right.

 

Willie of Dumpster Dudez (39:46)

Yeah, yeah.

 

Yeah,

 

they’ll get to it when they get to it. it’s a great model for them and it’s working, you know, nothing against anyone. It’s just, there’s opportunity for, you know, our operators to come in and just be a little bit easier for the customer to work with and help accomplish whatever they’re trying to accomplish.

 

Jeff Walter (40:03)

Right.

 

Yeah. Well, well, at the end of the day, it’s not their core business, right? They just happen to have a bunch of dumpsters because they happen to have a bunch of commercial clients where they happen to pick up the trash every Tuesday and it’s in a dumpster. Right. And, therefore, oh yeah, if you want one for, you know, a week, yeah, we can do that, but it’s, it’s not, it’s not what they’re optimized for is a better way of putting it. It’s not to say that they’re, don’t care or anything, but they’re optimized for the one thing.

 

And this is supplemental and there’s, there’s a lot of business opportunity out there just in general, when you’ve got some big players that are optimized on doing one thing, but they’re picking up the supplemental, revenue by doing this other thing on the side, but their entire organization is geared towards the main thing. And then, and then they usually do a B level service on the, on that side hustle. And if you can come in with a level service.

 

Willie of Dumpster Dudez (41:11)

Yeah. Yeah.

 

Jeff Walter (41:15)

You can, you can eat their lunch on that. Like it’s just, so that’s, that’s cool. That’s very cool. You know, uh, wow, that’s neat. So if we, if we, if we go forward looking forward, you know, you guys are, you know, at 50, I think you said 54th, 51st, 54 tomorrow. Um, and you know, these things tend to accelerate in geometric order. you guys will be crossing the a hundred threshold soon. What is, how does life look?

 

Willie of Dumpster Dudez (41:30)

54 tomorrow. Yeah.

 

Jeff Walter (41:43)

different as you guys, you know, what do you see coming down the pipe when you get to a hundred, 200 units or how, how big a footprint would this, this, the operating US North America, right.

 

Willie of Dumpster Dudez (41:56)

Yeah,

 

we actually, we just worked with a great legal team in Canada to get our Canadian FDD buttoned up and we just like a month, I’ve been running some ads up there. So it’s an area of expansion that we’d like to get into, but we’re not in a hurry. Canada will be about 15 ish extra territories for us.

 

And I think looking at the way we sell territories, we go larger than what our founder had, by the way, we go by the number of single family homes. You just try to make sure everyone has a little bit more opportunity than what he has to build this great business. I think we will get maybe to 300 units, you know, total here in North America. And, you know, when we get there, when we get there and we don’t necessarily have a numbers or goal or metric that we’re trying to get to, we’re just trying to make sure.

 

Jeff Walter (42:33)

Okay.

 

Willie of Dumpster Dudez (42:44)

we’re taking their exploration process seriously and, partnering with the right people. so, and I, I don’t know what we look like at a hundred, think, a lot of the same, just with more people on our team, you know, finding one of the, the, the big hires we had this past year was, you know, Allison on our team who came in just to help, keep everything moving and make sure that we, didn’t, you know, get jammed up as we had our biggest year of growth.

 

um, you know, yet in 2025 and she’s been such an incredible asset for us. Uh, and it’s, know, probably finding, um, another, uh, team member, you know, another two to four over the next year or two to make sure that we’re ready for, always staying a little bit in front of our bandwidth, right? That we’re ready for whatever comes our way in 2026.

 

Jeff Walter (43:22)

Mm-hmm.

 

So, so it sounds like a very organic, growth. and, and we’ll get there when we get there. And, but, the nice thing about organic growth is you’re able to see the problems that arise with scale and then tackle them as they arise. Whereas if you’re moving a hundred miles an hour, you know, that it could, it could dip you in the butt and then derail the whole train, you know? So cool.

 

Willie of Dumpster Dudez (43:57)

Yeah, yeah, you see,

 

you see it sometimes in the franchising world. There’s, you know, the nothing against P groups, but there’s, you know, some P backed brands and you get you see companies get focused on these vanity metrics, you know, hey, we sold 100 units this year. And then, you know, check in the next year, you know, 10 of those are open. So what’s going on? And it’s just it’s easy, I think, for things to get off the rails quickly. And we’re very fortunate that

 

our team was able to bootstrap the startup and it’s always just been this team. So rather than reporting to shareholders, we get to make sure we’re always just reporting and really held accountable to our franchisees. And I’m sure there’s other brands that are in that same boat, but there’s just this incredible freedom to really do the right thing that comes with that. And I’m very thankful for that situation that we have and that I get to be a part of this team.

 

Jeff Walter (44:52)

Yeah, it’s funny that you say that. So yesterday I was talking to a gentleman.

 

breakfast restaurant, know, and they’re in that, they’re, there’s, they’re in the emerging thing, you know, a couple dozen locations, but it’s, it’s, it’s not PE backed. And we ended up talking about that for a few minutes. Like, you know, it’s, it’s, you know, self it’s bootstrapped. And so he goes, it’s really interesting. Because you don’t have that growth at all costs thing.

 

Willie of Dumpster Dudez (45:08)

Thank you.

 

Yeah.

 

Jeff Walter (45:20)

And

 

it allows them to do things in a more organic way. And it wasn’t putting the PE thing down because that’s also a, it’s not a which one’s better or worse. They’re just different animals and which animal is right for you. Right. And we started talking about it. And I remember back in the heyday of the internet, back in the 2000s,

 

Willie of Dumpster Dudez (45:27)

Right.

 

Jeff Walter (45:48)

with Amazon, with eBay, Amazon and Craigslist. you know, and Amazon’s and now they’re, know, a multi-zillion dollar corporation and they were the, you know, venture backed tons of money, you know, grow, grow, grow, grow. And, and, and they created an amazing thing that is, that’s been wonderful for all of us consumers. You know, it’s. And, but I remember the time they were reading an interview, the owner of Craigslist, Craig, right?

 

Uh, and, and they were like, ask him like, why don’t you take all this VC money? Cause you know, at the time they were just throwing money at any, if you could spell.com here, you know, here’s another, you know, and, um, and here, you know, here we are. And Craigslist is not Amazon. It’s not this global brand. Um, it’s still a very great brand with a lot of name brand recognition, but it’s, it didn’t scale to that thing. Right. And it didn’t create a trillion dollars of market cap. Um,

 

But it was interesting what he said and it kind of dovetails into what you just said is he goes, well, I’ve done really well. I have made more money than I’ll ever need in my life. I’m surrounded by a bunch of people I love working with. And we have, and we’re self-funded enough to do all the cool things we want to do. So why do I want to take the money? And it’s.

 

Yeah. And it’s interesting because here we are 25 years later and, and, know, and it’s not passing judgment on one or the other, but you could see the result of the two approaches. On the one hand, you do have Amazon and the eBay’s of the world, but you also have thousands of other Amazon like things that got crashed and burned. Right. We only see the ones that were successful. We don’t see, and, and, you know, actually I worked for

 

Willie of Dumpster Dudez (47:29)

Right.

 

Jeff Walter (47:33)

Commerce One, which was going to be the next Microsoft. And everybody said they were going be the next Microsoft. This is before anybody had ever heard of Google. And that’s how I ended up here in Michigan, to work for Commerce One, to be the next Microsoft. And, you know, we were one of the guys who crashed and burned. And, you know, it’s very disruptive. And that’s how we started Latitude, was from the smoldering ashes of the Commerce One Ann Arbor office. We started Latitude.

 

Willie of Dumpster Dudez (47:39)

Yeah, yeah, yeah.

 

you

 

Jeff Walter (47:56)

But, but it’s, but it’s interesting because it’s not a judgmental thing. It’s a different game you play, you know, and that game is the grow fast game become the next Exxon, us steel Chrysler GM. that, you know, back in the 20th century and now Amazon Facebook, you know, X in the 21st century, but recognize the game you’re playing is a high stakes.

 

high, low probability game, and you’re probably going to be part of the carnage. And then there’s the Craigslist game, which is the self-funded, owner driven. And yes, you will not become the next General Motors, the next IBM, the next Amazon, the next Facebook, the next OpenAI, but you can be a rock solid company.

 

doing great things, delivering great value to people and have a really great lifestyle and, and have a great life. And, and, and, and it’s so it’s cool. So like I said, was talking to this breakfast, franchise yesterday and they said the same thing you just said was like, what I love about our owners is it’s like they go it and, and, and they’re doing it this way, which is really cool, which leads to one other question. Actually, I want to answer you talking about scaling. So I think we covered a lot of the.

 

Willie of Dumpster Dudez (49:15)

Yeah.

 

Jeff Walter (49:19)

You know, scaling things in terms of, know, you know, how do you scale without sacrifice? I think it’s a lot easier when you’re on the, uh, self-funded route, because you don’t have that, pressure. Uh, it’s hard no matter how you do it, but I think you got a little bit more resilience there. Um, you don’t have the financial assets of the venture back guys. Um, and so, you know, you can get there quicker with them, but anyway, it’s, it’s like I said, it’s two different games you’re playing and you got to.

 

depending on what you want, you got to figure out what game you want to play. And there’s nothing wrong with playing either game. They’re you know, bridge and poker, right? Like it’s just two different games. But, but so we’ve talked a lot about that. One of the things we didn’t touch on, I was curious, how do you find new prospective franchisees? Like what, what are the channels to bring, you know, like

 

If I was in, you know, let’s see, well, I’m here in Ann Arbor. I don’t know if you guys are in Ann Arbor, but I’m in Ann Arbor and I want to, and I’m like, you know, I think I’d like to get into the franchise business, but yeah, I don’t want to do a quick service restaurant. I want to do like a service business. And yeah. And, dumpster dudes would be something that would appeal to me for what I want. And I think you said you’re looking for owner operators. Like how.

 

Willie of Dumpster Dudez (50:17)

Not yet. Yeah.

 

Yeah.

 

Jeff Walter (50:38)

How do you find me if I was that kind of guy?

 

Willie of Dumpster Dudez (50:40)

Yeah,

 

and that’s the million dollar question, right? In Frandev anyway, know, how are you generating quality leads? And we’ve tried a lot. We did some of the franchise broker routes early on with some of those groups and ended up not being the best fit for what we wanted our process to be. I will say there are a handful, a small handful though, that we do still work with and that we have great relationships with. the big group thing wasn’t…

 

necessarily the best fit for us. Couple portal lead sites that I use that are franchise specific ⁓ that we’ve had success in like BizBuySell is a great one. FranchiseDirect is another one that we’ve seen a lot of success with. You know, I do some Facebook marketing that’s like market specific where we’re targeting maybe a certain area here actually, know, the Phoenix that’s opening up tomorrow that was through some efforts that we did there.

 

Jeff Walter (51:15)

Okay.

 

Willie of Dumpster Dudez (51:37)

Also, some of our organic interviews like this that get posted on

 

YouTube I know every now and again we’ll have somebody come to us that way where they see you know our founder Dustin just talking about how he started dumpster dudes and You know, they’re they’re researching maybe what it looks like to start a dumpster business and maybe they never thought about franchising and you know now they’re on our website coming to us in a more organic fashion, so can kind of a myriad of Funnels and channels there and some other things I didn’t mention that that didn’t seem to work out that we’ve experimented and I’m sure there’ll be

 

some new ones on the horizon. But it’s kind of the point earlier, just always being willing to, you know, pivot, be smart with ads, then be creative, try things out. Yeah, that’s just been a huge part of the success for us and, and referrals to where we’re at a stage now we had well existing franchisees by more territory about a month ago, a couple. Yeah. Yeah.

 

Jeff Walter (52:24)

guys.

 

So get into the group thing instead of the

 

one-off thing.

 

Willie of Dumpster Dudez (52:35)

We’ve

 

had a few of our franchisees who are doing great came to us by way of other franchisees when you know, they run into each other. Hey, you’re not going to believe this. I’m starting this dumpster rental company and that sounds interesting. And then now they’re part of the team too. So.

 

Jeff Walter (52:50)

Very cool. Very cool. Well, Willie of Dumpster Dudez, you know, we’re coming up on time and I just want to say, yeah, before we go, is there anything else you want to, you know, convey to the audience or if somebody was interested and wanted to learn more, what should they do?

 

Willie of Dumpster Dudez (53:05)

Yeah, just hop over to the website. We’re very transparent with our franchise development information. even if you don’t want to jump right into a phone call or a chat with me, you can get a lot of great info on the website. Then there’s a form fill if you want to talk. You know, just throw your info in there and we’ll make it happen. And it’s dumpsterdudesdudez.com is the website.

 

Jeff Walter (53:26)

All right. Dumpster dudes with a Z.com. Yeah. He, ⁓ I was just going to hold dudes thing. I thought it was kind of cool dumpster easy, a dude easy. like that. well, Willie of Dumpster Dudez, thank you so much for your time and sharing and sharing your, growth of dumpster dudes and how you guys are scaling without sacrificing. I really appreciate that. And, and I love it.

 

Willie of Dumpster Dudez (53:28)

Yeah, we make dumpster rental easy, so easy to remember.

 

Yeah.

 

Jeff Walter (53:50)

My audience is probably sick of me saying this, but I love doing these because I always love learning something. So I appreciate you educating me and, and, and letting my knowledge base grow. So thank you for your time. We really, really appreciate it.

 

Willie of Dumpster Dudez (54:02)

Yeah, you as well. Thanks for having me.

 

Jeff Walter (54:04)

And to everybody out there, appreciate you listening and viewing and thanks a lot and we’ll see you soon.

 

And that’s it.