Burn Boot Camp:

Jeff Walter (00:00)

Hi, I’m Jeff Walter and welcome back to the training impact podcast where partner learning meets strategic impact. My guest today is Amber Burke. Amber is the chief operating officer at burn bootcamp. she is extremely well organized, very high performing multi-unit professional with over 23 years of experience in the health and wellness industry, specializing in member management, retail, customer experience, operations, sales, leadership, education, and staff development to maximize results.

 

reduce attrition and deliver high profitability. Amber, welcome to the podcast.

 

Amber Burke of Burn Boot Camp(00:33)

Hi, Jeff. Thank you for having me.

 

Jeff Walter (00:36)

So Amber, always like to start off with, I feel like we’re all accidental tourists in our careers. So how did you end up where you’re at as COO of Burn Bootcamp? know, 23 years of experience in the industry, that’s amazing. How’d you end up as COO of Burn Bootcamp?

 

Amber Burke of Burn Boot Camp(00:53)

Yeah, it’s interesting because I do hear that a lot, the tourist kind of analogy. Mine is really not. I talk about it as if I had the Forrest Gump experience of a career, always just in the right place at the right time with the right people. And I knew very early on that I wanted to stay in what I felt like at the time was sport. So I’ve been an athlete and a competitor since I was

 

five years old, a gymnast, soccer player. That took me through college. was a division one soccer player in college, graduated with an undergraduate degree in exercise science, and then went on to get my master’s degree in sports management. And from there have had a plethora of certifications, started in the industry as a strength and conditioning coach. I was a certified strength and conditioning coach through the NSCA, went on to get my Olympic lifting certification, my CrossFit certification, my group fitness certification.

 

a fitness concept out there, I will try it or do it. have zero discretion around that. I’ll go all in on that. it’s just, it’s an inherent passion for me. I love sport. I love moving my body. love trying new things. And so it’s such an ingrained passion in my own DNA that I’ve really never felt like I’ve had a real job. I have been blessed to just do what I love for over 20, it’s 25 years now. I should probably update my bio, but

 

Yeah, so not by accident for sure. I started with a company called Velocity Sports Performance when I graduated with my master’s degree as a strength and conditioning coach. I was with them for seven years. It was a franchise and I grew with a couple of different franchise partners and then ended up in Charlotte, which is where I am now, working for one of the corporate locations. And that was in 2008 when the economy crashed.

 

And so Velocity off-boarded all of their corporately owned locations and sold them to individual franchise partners. So when that happened, I was actually a month into maternity leave with my first child. And it was a God thing because I didn’t really know that I wanted to go back because I had this beautiful little baby girl and I wasn’t sure. And so he just said, let me make this decision for you. And so I didn’t have a job and that was fine. And so I took a little bit of time off and kind of figured out what I wanted to do.

 

Jeff Walter (02:40)

Mm-hmm.

 

Amber Burke of Burn Boot Camp(03:07)

went back into personal training just per diem so I could be the mom that I wanted to be. over the course of the next 11 years, stayed with that same company and went from just per diem personal training to the national sales and operations manager. So through that 11 year time span took over almost every department that I could. I love learning. I love growing and collecting knowledge and experience. so that

 

brought me through sales, leadership, facility management and maintenance, equipment purchasing, B2B, B2C, people management, leadership. I was able to have several different mentors along the way that coached and trained me. So that’s kind of the Forrest Gump experience. I was just able to really acquire so many different experiences and so much different knowledge through this 11 years. And the last three years of that 11,

 

Jeff Walter (03:59)

you

 

Amber Burke of Burn Boot Camp(04:00)

it was COVID and the fitness industry with COVID was just, it was a whirlwind. And, I was a member at burn for those three years and just loved it. It was the community that I didn’t know that I needed. And for me as someone who is, you know, certified, educated, the very first day that I walked into burn bootcamp, I knew that they knew what they were doing. And it gave me so much freedom and peace to just.

 

be able to go and be taken care of and get my fitness needs met at burn with people with other women that were like me, look like me, supported me, high-fived me, cheered me on. And then I went to the gym that I worked at. So I’m a boutique fitness price point as a member, as a consumer, and then going to the gym that I worked in where I could do all of this myself for free, but still found an immense level of value in that experience. And so

 

I just kind of loved it to the point where I thought I want to move my career here. And so I applied for a job that I didn’t actually want. I just wanted to get my foot in the door and get an interview and meet some of the team. And thankfully the location where I am now, it was the headquarters location. So it’s four miles from my house. so ⁓ I turned down.

 

Jeff Walter (05:13)

Serendipity again.

 

Amber Burke of Burn Boot Camp(05:15)

Yeah, so I turned down again, God’s plan, right? So

 

I turned down that role, but said, hey, you know, I’ve been a member for three years. I’ve watched these things happen as a consumer. And here’s what I think I can bring to the table for you. So I did kind of a pseudo job description and they said, hey, we believe in you. Let’s do it. And that was four and a half years ago. So. Yeah.

 

Jeff Walter (05:35)

my Lord. so

 

question and all that, it’s really interesting. And as I was listening to your journey there, one question counts to mine. like, so my daughters are very athletic. I’m pseudo athletic, ⁓ you know, but they, they, they run marathons. They were, they were, you know, they, they, they, they chose not to do it at the collegial level, but they run marathons. And actually the three of us did our first half Ironman this year, which was

 

Amber Burke of Burn Boot Camp(05:47)

Yeah.

 

Congratulations, that’s fantastic. That’s a whole other level right there, so good job.

 

Jeff Walter (06:01)

Yeah, it was, it was,

 

it was so cool. Cause they’ve been doing marathons for years and I’ve never done a marathon. My first half marathon was the last leg of the Ironman there. and it was so cool to be with my daughters out there and we had such a great time. But one of them, one of them went into sport management, you know, and she ended up over at the NBA and now she’s over at MLS and, but it’s interesting. Like, she, you know,

 

Amber Burke of Burn Boot Camp(06:13)

Bye!

 

Yeah, I love that.

 

Okay.

 

Jeff Walter (06:28)

They, and she, uh, she’s in the industry, but she’s always been like personal fitness for her, but professional, you know, um, bringing sport to others. Right. And, and as you were going through your journey, the thing that, I’d love to learn a little bit more about is you, you, you had this path where you were the, trainer, the hands on the working with people, um, the coach. And then at some point.

 

during your, as you, as you’re describing the journey, you jumped over to the management side, where it’s like not about the doing and helping the individual as a, as a coach, but more on the system, you know, more on the organization. What caused that in, you know, jump in your career? Cause I had, I have to imagine that, you know, you had spent a number of years on the coach side. what, what was it in it? What, what happened in your

 

Amber Burke of Burn Boot Camp(07:02)

Mm-hmm.

 

Jeff Walter (07:25)

psyche that made you want to go, Hey, I’m going to not be the coach anymore and go towards more of the management edge and now COO of an organization.

 

Amber Burke of Burn Boot Camp(07:35)

Yeah. it’s all coaching to me. I think it’s just the audience that changed. so, you know, again, I’ll go back to kind of my Forrest Gump analogy. When I first entered into fitness, it was still this thing that people kind of did on the weekends or personal trainers or people that did it during the summer as a, as a part-time job fitness, other than if you owned a gym, right. it was still

 

not necessarily something that you could see this long term foreseeable future in where you’re making a decent amount of money. It always kind of showed up as somebody’s side gig, right, or side hustle or something like that. And so as I’m as I’m growing and coming along. So first, my parents were both entrepreneurs and business owners. So they owned their own businesses. I very much understand the idea that you you eat what you kill when you own a business and what that looks like. And so

 

As a personal trainer, I was working for myself in this big box gym. And also as an educator, I very much undervalued my master’s degree, my certifications, my undergraduate, my experience, and I would just give myself away. And I realized over time that, especially once I started having children and being a provider in the family, it’s like my time, my resources, my education, my knowledge is valuable. And so,

 

I had to figure out what that agency looked like for me, what that representation looked like. And then I very much didn’t want to see other trainers struggle in that. We don’t have to be poor personal trainers. You know what I mean? And so I think that was kind of the initial, like, how can I give back and how can I prohibit people from maybe stumbling through this same concept of being afraid to talk about money, of being afraid to ask for the value that they actually are bringing to the table.

 

Jeff Walter (09:06)

Yeah, yeah.

 

Amber Burke of Burn Boot Camp(09:22)

and so as I took on initially just in one gym, I just took on the management of the personal trainers. so not only was I then flexing kind of my business and entrepreneurial understanding as I watched my parents do it. but then I was also able to bring people along faster so they could see the margin. They could generate their revenue based on the value that they were bringing. And from that, it just kind of morphed into just, I love organization. love the idea of.

 

business growth and revenue generation. so the culmination of kind of all of that in my personal background, and then just, have a natural drive, a generative drive to just learn and continue to grow and do more and take on more sometimes to my detriment. But I just, have this hunger to continue to learn and grow. And so just those combinations kind of continued to lead me into situations where I was able to take on additional departments, learn.

 

scale, you know, bring people up underneath me and then continue to take those next steps, those next steps up. So my coaching now is coaching my team, coaching my department heads, my VPs that are underneath me for them to continue to grow. Because at the end of the day, whether I’m coaching you on physical improvement of your body or your improvement as a professional, those things don’t necessarily differ. It’s just the subject matter.

 

Jeff Walter (10:43)

Yeah. Well, I think that’s really interesting. And, because I’m a, I’m a true believer in that because when you hit the nail on the head in terms of coaching the coaches to be able to have a sustainable life, right? Because if it’s not, if you, if you aren’t delivering value that somebody’s willing to pay for so that you can make your daily bread,

 

Amber Burke of Burn Boot Camp(11:07)

Mm-hmm.

 

Right.

 

Jeff Walter (11:10)

it becomes unsustainable in the long run, unless you have some independent wealth sitting on the side, paying for your, your, your, your rent and, and to give people that tool, it sounds count to a lot of folks. It sounds counterintuitive, but to me, makes like complete sense. It’s like, well, now if it’s sustainable, then it’s available to other people and you can actually, expand out. And it’s one of the things with my daughter.

 

was saying when she went into sport, she wanted to bring it to the people, but the only way you can, and she went through the more, league and, creating the sport interest. but her heart of heart is she wants everybody to, and, and, you know, get the exercise bug, get the fitness bug, take care of yourself, physically as well as mentally. And, and so I think that’s a really in.

 

That’s such an interesting way of looking at it, going, you know, making it sustainable. don’t have to wade through the mud. There’s a way to do this in a way to get you to sustain, to personal financial sustainability quicker, which then allows you to, um, to, to help more people. And, and, and, know, it’s, you know, instead of doing it as a side hustle, like you said initially, like you’re doing a side hustle, you’re only doing, you know, 10, 20 hours a week. You can only, you can only, it helps so many people.

 

If it’s your, if it’s your day job, well, now you can do it, you know, to help twice as many or three times as many people. it’s like, I think that’s really cool. That’s really cool. So, so, so as, as CEO, so now you’re CEO of a burn bootcamp. tell us a little bit about burn bootcamp. know it’s in the health and wellness field, but what is it? And it’s, it’s a franchise. But w so what do you guys, what do they do? What is burn bootcamp?

 

Amber Burke of Burn Boot Camp(12:36)

Yeah.

 

Yes.

 

Yes, so Berm Boot Camp is a boutique fitness concept and we are a boot camp that is inherent in our name, but we focus on women and their families. We are looking to empower, inspire, and transform. And that typically starts with the physical body, but it permeates through emotional, spiritual.

 

the family dynamic and just the idea that there is inspiration and transformation that happens through empowerment of just being healthy and healthy in all ways. And so we are 45 minutes, we call it camp. So we do 45 minute camps throughout the day at each of our locations. We’re operating over 380 locations in the United States right now. And we started as a women’s only.

 

concept and then grew into women and their families. we recognized, so Devin and Morgan Klein are our owner, CEO and founder and visionary. And they recognized early on that there was a gap in the ability and the accessibility of well crafted fitness with the degree of knowledge and experience from a personal trainer in a setting among peers where

 

the barrier of entry was not prohibited by having children. And so all of our locations provide free childcare to all of our members. And it was just a really interesting way to create a personal training environment in a group setting. That is the second highest differentiator for us. It’s personal training in a group setting. And we can talk about kind of the protocol if you’d like later around how we actually do that.

 

to families and then giving them the ability to have their children, you know, taken care of on-premise with them while they’re getting this high quality training. And so that was kind of how Byrne was born. Devin started it in a parking lot here in Huntersville, North Carolina, and it grew to a brick and mortar building. And then members started coming to him and Morgan and said, we want to open one of these. How do we do that? And they went.

 

That’s great. Let’s do that. And so the idea of franchising and that concept was born. And that was about 10 years ago. And so now we are at 380-ish operating locations around the country. Yeah.

 

Jeff Walter (15:04)

Wow. That’s amazing. That’s like,

 

are well past that hundred, 150 golden number and you’re just a 380. Holy cow. And, and so I want to, I mean, I want to understand just a little bit. I got some questions in my head and then we can get to the training because how do you, how do you maintain consistency and quality and the training? So if I think about other places, so definitely not a typical gym where you just walk in a bunch of equipment, do what you want. Like, you know, say like a plan of fitness, right?

 

Amber Burke of Burn Boot Camp(15:09)

yes.

 

Correct.

 

Jeff Walter (15:34)

but then, in my head then I was like, okay, then there’s an orange theory, but it’s not an orange theory type thing where there’s you go in and there’s a class and an instructor and everybody’s doing the same thing that’s being led by instructor. Yeah. Huh.

 

Amber Burke of Burn Boot Camp(15:44)

So it is that. It is that. the difference

 

is we don’t have equipment like treadmills and rowers and things like that. And we don’t have screens and we don’t have mirrors. Very intentionally, we want a human to be training our humans. I don’t, know, women in general, in particular, most of us now, most everyone has this internal narrative and dialogue and you’re constantly getting feedback. ⁓

 

Jeff Walter (16:08)

Right.

 

Amber Burke of Burn Boot Camp(16:10)

You know, you go into a gym and there’s mirrors everywhere and you kind of see yourself in the mirror. And then most, the voice in your head tends to be the critical voice that kind of comes through the most. so Devin and Morgan, when we think of our mission of inspiring women and their families to be the best versions of themselves and have, you know, transformation and be empowered to do more than they think they’re capable of. I don’t want them to look at themselves in the mirror and judge.

 

and have that negative narrative kind of ticker tape going through their brain or thinking about their grocery list, we want them very dialed in. And so our instructors have a mic similar to group fitness, but the mic is meant to multiply their impact and influence across the entire four walls of the gym. So when you walk into one of our gyms, we have an open concept. It is a gymnastics style floor, which helps improve longevity for our members.

 

Jeff Walter (16:55)

Okay.

 

Amber Burke of Burn Boot Camp(17:04)

It helps to lessen the plyometric load when we’re doing jumping movements, and it allows us to utilize the floor for, you know, when we’re laying on the floor on the ground. Then we also have a rig, a pull-up rig, or we are able to suspend our punching bags, our heavy bags, or our suspension trainers. Everything else in the gym is a auxiliary equipment. So ropes, bands, kettlebells, terracore, dumbbells, any of

 

All of that equipment is able to be moved around according to whatever protocol that we do have for that day. So the only thing that’s limiting the number of people that can come into my gym is the fire marshal telling me that this is anything else I’m able to do. Right, exactly. So if I can fit 500 people, I’m fitting 500 people. And so that is the personal training in a group setting kind of philosophy. And then at scale, depending on the number of people that are in the gym for a camp, you might see a secondary trainer or

 

Jeff Walter (17:35)

Okay.

 

Right, You cannot put 500 people in a 100 square foot. Yeah.

 

Okay.

 

Amber Burke of Burn Boot Camp(17:57)

a tertiary trainer to ensure that we’re able to still manage in correct form and things like that.

 

Jeff Walter (18:03)

And, well, and well, it’s, where I was going with the orange theory in my head versus the burn bootcamp, it sounds like there’s, it’s the personal touch. I don’t want to pick on one, but, my experience has been a lot of places that Orphex say classes. It’s like, it’s an instructor, they’re doing their thing you go through and there’s very little personalization. You’re just a part of the, of the choreography, whatever it is.

 

Amber Burke of Burn Boot Camp(18:17)

Mm-hmm.

 

Sure. Yeah, that’s a great

 

word. That’s choreography is a great, a great way to distinguish it from what we do. ⁓ We have training protocols. It is very similar to the National Academy of Sports Medicine, the idea of progressive overload. We want to have an actual physical change, a metabolic response, ⁓ hypertrophy. We want to see muscular endurance. And so we have a national programmer. He’s my VP of fitness. His name is Matt Morris. And he,

 

Jeff Walter (18:29)

Yeah.

 

Yes.

 

Right.

 

Amber Burke of Burn Boot Camp(18:53)

He programs everything for all of our locations. So when you’re training in Charlotte, North Carolina today, and you, and if you’re doing, you know, total body strength, you’re there. That’s what they’re doing in Laguna Bigel, California today. And then tomorrow everyone will do lower body. And then the next day, so we’re able to uphold the integrity of our programming across every location, across every camp. So as a member, if you’re utilizing our universal amenity,

 

you can rest assured that your programming will continue no matter where you are.

 

Jeff Walter (19:25)

And the reason I wanted to dive into that level of depth is it ties to me, in my mind, it ties to training. so if we could training the franchise, you know, the franchisees because to me, just compounds the problem. And makes it much

 

Amber Burke of Burn Boot Camp(19:45)

It can’t very much though. Playing with

 

foot, yes.

 

Jeff Walter (19:49)

Yes. It makes

 

it a much more challenging thing to do. yeah. And you just said something that I didn’t, that, you know, when we talked earlier, I didn’t realize that you have the same, um, protocol every day at every, at every studio. And that’s, and so that’s really fascinating. Cause then I can go to any studio and I know that it’s Thursday. I’m getting this protocol, you know, because I’m trying, I’m on a, I’m doing legs today. I’m doing back tomorrow. I’m doing, you know, uh, and it’s all part of that. And then also the whole.

 

Amber Burke of Burn Boot Camp(20:03)

Mm-hmm.

 

Yes.

 

Jeff Walter (20:19)

Uh, daycare included, just like, I’m like, okay. And then that’s a whole other element. Like, like, I mean, as it can, as the consumer, you know, awesome. Cause you’re, you’re, you’re eliminating one of the barriers to getting to the gym. Right. Because it’s like, well, you know, I’ve got my six and eight year old and. Yeah. My partner or my spouse isn’t here or I don’t have a partner or a spouse. like somebody has to take care of the kids. Right.

 

Amber Burke of Burn Boot Camp(20:48)

you

 

will work out together. You you’re not trading off. You’re not, you’re not losing more time together as a family or as a couple to be able to pursue something that might be something that you’re both interested in. We actually see that a lot. That’s probably one of the, one of the, the greatest feedback opportunities that we get is when we see families literally come in together, the kids go into child watch and mom and dad are on the floor, high-fiving each other.

 

Jeff Walter (20:49)

All

 

Amber Burke of Burn Boot Camp(21:14)

modifying each other up, giving lots of kudos and it’s just a beautiful thing to watch.

 

Jeff Walter (21:19)

And what’s going on in ChildWatch, if you don’t mind me asking.

 

Amber Burke of Burn Boot Camp(21:22)

Yeah, so we try to keep it a little bit movement oriented. if there’s there’s bow on the go, there’s different movement, you YouTube videos for kids and stuff like that. But our childcare team is incredible. They share a lot of their best practices with one another across the country. We do as much as we can to connect them together. But it’s they’ll do crafts for Mother’s Day and Father’s Day. They’ll do coloring sheets. They’ll you know, it’s your typical depending on their age. You know, we might have the

 

the little people, toddler toys and stuff like that. But it’s really just promoting engagement with kids, with each other and some movement. our childcare team is, God bless them. are amazing. They’re taking care of the most precious commodity in our gyms. And that’s our members’ kids.

 

Jeff Walter (22:03)

So, yeah.

 

Yeah. Well, and, and, you know, now we bring it back to the train. Let’s talk about, um, onboarding a new franchise because that’s that I’m, I’m looking at this from a training perspective, you know, like onboarding a new franchisee, onboarding that franchisee’s staff, their coaches, their childcare, um, you know, bringing new people on a year later, um, as, as there’s natural turnover. And I’m like, these are some really, uh,

 

Amber Burke of Burn Boot Camp(22:19)

Mm-hmm.

 

Jeff Walter (22:38)

This is not, here’s the manual, read it and get to work. Right. Like, like this is, we’re talking about like some real significant skill development here. So why don’t you help us understand a new franchisee says, you know, I, Jeff, you know, I want to own a franchise or, or, you know, or, you know, point here in Ann Arbor. Right. and, know, I go through and it’s a good match, good fit, you know, I’m,

 

You guys think I’m, not a bad dude. And, and you’re like, yeah, come on board. And so, okay. So now what happens, how do you onboard the, what’s the franchisee onboarding look like and how do you make sure that. Me and my staff, are, delivering that level of quality. Cause this is really high touch. ⁓ it’s really high touch. So help me understand that.

 

Amber Burke of Burn Boot Camp(23:21)

It is. Yeah.

 

Yeah. Well, I don’t want to gloss over what you just said because it is incredibly important. So whether you’re watching this, you know, as a franchisor or you stumble upon it as a franchise partner, it is incredibly important that if you are buying into a brand as a consumer, that you buy into the brand, that you are

 

that you are sold out to this brand and what it can do for your customer. And I don’t care what that is, whether you’re selling chicken or fitness or puppies, doesn’t matter. You wanna be bought into the brand. You want to feel yourself aligning to the core values of the brand. Anything that deviates from that or has any sort of doubt in that, it’s gonna be incredibly difficult for you as the franchisee to consume the information fully and wholly.

 

And as the franchisor, if you’re bringing people in that you have doubts about, that you’re not sure if they’re buying into the brand, it will still be challenging to get full adoption. And so that is truly one of the most important pieces of this whole thing. If you’re not bought in, if they’re not bought in, it’s going to be a rocky road. So I don’t want to necessarily move past that. So that’s first and foremost. ⁓ Absolutely.

 

Jeff Walter (24:33)

can I just comment on that for a second? Cause that’s what

 

I’m really happy that you mentioned that. So, as listeners know in this coming February, I’ll be doing a scaling workshop at the IFA annual convention. And I’ve been talking a lot. great. Hope we get to see each other. ⁓ so yeah, my, workshop is Wednesday morning. so stick around. but, but, but it’s been interesting cause I’ve been talking to a lot of people about.

 

Amber Burke of Burn Boot Camp(24:46)

I’ll be there too.

 

Okay.

 

Okay. Yeah.

 

Jeff Walter (24:59)

scaling and how do you go from an emerging, you know, how do you go from that? I’ve got a couple of corporate stores. I’ve got maybe one or two franchise ease that are bought into my vision. You know, how do I scale and how do you scale without sacrifice? And what, and I’m glad that you stop on that note, because one of the things that I’m just here over and over and over again from some of the folks I’ve interviewed is it’s about fit.

 

It’s about fit. And like you said, you got to buy into the brand, but it’s about fit. And one of the things I’ve noticed with a lot of emerging franchise awards is they get, they can get very, they, you got to know what your values are in order to get that fit. And you got to be very explicit about them.

 

Amber Burke of Burn Boot Camp(25:41)

Mm-hmm.

 

Jeff Walter (25:45)

You know, when you say like buy into the brand that’s on the franchisee side, but that’s assuming the brand is saying this is what our brand is all about. Right. And as you were talking about burnout, bootcamp or burn bootcamp, sorry. you know, you, you started listing those set of values like boom, boom, boom, boom, boom. It’s so second nature. and I think a lot of emerging franchise ores are so desperate to spread, to grow.

 

Amber Burke of Burn Boot Camp(25:45)

Yes.

 

Absolutely.

 

Jeff Walter (26:09)

that either a, they haven’t really fleshed out what those values are, um, that what that brand really means and represents and encoded it into the DNA of the organization, or they have, but they want to get that Indianapolis location and they want to get somebody down in Dallas. And so they’ll kind of sit there and go, it’s not ideal, but because they want to get that fifth, sixth, 10th hunt, you know, 30th.

 

Amber Burke of Burn Boot Camp(26:14)

Mm-hmm.

 

Jeff Walter (26:39)

location up and running. And I just keep hearing over and over again, it all starts with fit. And on the fit side, you got to know who you are as a franchise or, what, what, what your values are. And then you have to communicate that to perspective franchisees. So it’s really cool that you stopped the, that you took us on that detour because it is so, so important. Right. So, okay. So we’ve, we’ve gone through that.

 

Amber Burke of Burn Boot Camp(26:40)

Bye.

 

Yeah.

 

Yes.

 

We’re aligned.

 

Yeah.

 

Jeff Walter (27:06)

We’re aligned. There’s a, there’s a good fit.

 

Um, you said, yes, Jeff, you’re, you’re a lot, you know, you’ve demonstrated to us your fit, uh, for our culture. so you want, we want you to become part of the team. Now what happens? Cause there’s a long way to go between that and having a, uh, a studio or a facility full of very capable people of doing this very personalized thing. help, help me understand how that works.

 

Amber Burke of Burn Boot Camp(27:35)

Yeah, so for Burn and this is again, just one of the, I don’t know if it’s an anomaly, it feels very normal for us, but most of our franchise partners are also born out of our brand. They were members and so they have a very personal experience with the brand or they’re a secondary experience within the brand. So they have a sister, a mom, a brother, a cousin, whatever.

 

that had a very, you know, this just experience with the brand and they go, man, that’s an investment I want to make. And so that in and of itself creates this immediate and early kind of adoption. So once the franchise agreement is signed, we will get you with our franchise opening specialist and they’re going to take you through and walk you through the platforms, the data stack, everything that we have in order for you to be able to operate your business, both digitally.

 

Jeff Walter (28:08)

Mm-hmm.

 

Amber Burke of Burn Boot Camp(28:29)

in the gym and functionally as well. So getting people booked for camp, getting your team into our LMS, we call that the Burn Learning Portal. It’s our digital learning, our virtual learning platform. And then everything else that comes along with looking at your data, understanding your performance metrics, et cetera, et cetera. So that kind of comes first. And alongside of that is that introduction to the Burn Learning Portal. So this is the first exposure that you will have to

 

Jeff Walter (28:52)

Okay.

 

Amber Burke of Burn Boot Camp(28:56)

what it looks like to own and operate a Burn Boot Camp. And we start with Devin and Morgan, and they are talking about the mission, the core values. We are hammering that home, people first, integrity, authenticity, pride and results. Those are our four core values. We talk about what that means at Burn Boot Camp and how that permeates not only through their hiring and onboarding of their trainers and their teams, but what it looks like as a franchise partner to represent those core values.

 

We use also the burn operating system. This is a, we’ve taken Gino Wickman’s Traction, the entrepreneurial operating system, and we’ve burnified that to make it fit with our model and our franchise partners and our vernacular. And so they’ll learn how to operate their business through the burn operating system as it relates to traction. So we have level 10, we’ll teach them how to do level 10 meetings, how to get the right people in the right seats. That’s probably one of the most important.

 

Jeff Walter (29:50)

Mm-hmm.

 

Amber Burke of Burn Boot Camp(29:51)

⁓

 

aspects of ensuring that your business is going to operate. The education that you give is based on the seat and the outcome of the seat. We can find often that if we hire like-minded people, people that aren’t filling our gaps, then we’ll continue to have gaps in the operations of the business. And so we want to make sure that we fill all of the gaps based on our knowledge, skills, and abilities in the seats that we’ve developed inside our franchises.

 

Our franchise partners bring a variety of experiences. Some of them are coming to us as trainers and that’s their primary knowledge base, but their business operations knowledge base is very, very light. And so they’re either finding a partner or an agency or they’re hiring for that knowledge. Marketing is another aspect where we have a lot of franchise partners that come in and they have a relative business experience with marketing or business operations. Not a lot of experience other than as a consumer of fitness.

 

Jeff Walter (30:43)

Mm-hmm.

 

Amber Burke of Burn Boot Camp(30:44)

And so

 

their biggest gap is understanding biomechanics and physiology. so how do we ensure that as a business owner, they can at least identify what good looks like when it comes to fitness? I’m not expecting them to understand insertion and origin of musculature of the body, but they know what a good camp looks like in order for them to be able to manage their teams and hold their teams accountable.

 

All of this information starts in the Burn Learning Portal and they’ll go through their modules and their onboarding depending on what seat they have. So we have them broken out into franchise partner, trainer, child watch. Burn ambassador is our frontline staff. That’s the person that’s going to be behind the desk. They’re going to be the one making your smoothie, getting you checked into camp, selling you your retail, your nutrition, that kind of thing. So everyone goes through that Burn Learning Portal. The franchise partner and the trainer

 

Jeff Walter (31:20)

Mm-hmm.

 

And if

 

I get, so on the burn learning portal, is that all self study? That’s not it. So, so, if I’m a new, franchisee or a new employee at a franchise, I’m going in there and I’m going through a bunch of self study modules to acquire the knowledge, to acquire a baseline of knowledge. Right. So I, I, I’m, if I’m a franchisee, I’m learning what the.

 

Amber Burke of Burn Boot Camp(31:37)

Yes.

 

Yes.

 

Jeff Walter (31:57)

The burn operating system is, as it relates to traction was the core, but it’s been adopted. I’m learning about the burn operating system. I’m learning how to read a P and L I’m learning about biomechanics. learning about good coaching skills. I’m learning about how to market, how to sell, how to close. Like I’m doing all that and I’m acquiring all that knowledge in the portal on a self-based learning. Once I’d done that, then what, then what, then what happens?

 

Amber Burke of Burn Boot Camp(32:02)

Yes.

 

Yep. Yep.

 

Yep,

 

then we go into our immersive experience learning. And this is where we bring our franchise partners and we bring our lead trainers and our lead operations team members here to our headquarters locations in Charlotte, North Carolina. And they spend a week with us fully immersed into taking everything that they’ve been studying virtually. And there are courses and quizzes and things that they have to master before they come to that immersive experience. And then we walk them through it. It’s a day in the life, a week in the life.

 

We’ll take those concepts and we’ll put them into practical applications. So we’ll build job descriptions with them. We’ll help them understand and identify what are the key performance indicators associated to each role. The trainers go through a fully immersive experience. They’re going to learn how to break down camp into each of the components from the greeting to the warm up to the protocol to the cool down to the trainer announcements at the end. We break those up. We practice in pads and then we put all the pads on and we go full.

 

you know, we go full practice. We have them on the floor upstairs with our Lake Norman members, our actual members, and then they’ll get feedback from that. So that’s the immersive week-long experience. Then they’ll go back into their communities. If they are in and around other locations, this is one of the most beautiful things about our system. Welcomed with open arms. If you’re a new franchise partner, we have several locations in Michigan. If you’re a new franchise partner in Michigan,

 

you can reach out to your neighboring franchise partner and they’ll say, come on in. know, some of them will let your, your trainers train their members and get real time feedback. The feedback loop is one of the most critical elements of our learning because learning doesn’t stop after just you’ve exposed someone to the concept. It is that continuous practical application to get feedback in real time, to understand how do I get incrementally better? It’s that 1 % kind of methodology. And so after that, it’s really up to

 

continuing to apply the principles and the protocols that they’ve learned up and until and through that grand opening. We do have deployments from our franchise business coaches or someone from our L &D team can go out to help assist if there seems to be larger gaps than anticipated. But ultimately, it just comes down to practice reps. You have to get in the practice reps and get that feedback.

 

Jeff Walter (34:37)

So if we can, if I can ask drill into some of that as a, as a new franchisee, I understand it. You know, I just invested in this concept. First off, there was a good fit. You’ve you feel it’s a good fit. I don’t feel as a good fit. I want to do this. I make my investment. go through my modules. come, I do the immersive learning as a franchisee that makes complete sense. Is it required for my leadership?

 

to also go through that experience? And I also understand that on the onboarding, right? It’s like, here’s my first set of leaders, we’re all coming in, we’re all doing this. And then as you said, okay, and now we open you up and we’ve got these resources. So now a year later, I hire somebody or I elevate somebody to a leadership role. Is that required that they go through this? help me understand the…

 

Amber Burke of Burn Boot Camp(35:03)

Yes.

 

Mm-hmm.

 

So.

 

Jeff Walter (35:29)

It’s available versus it’s required. Like as a franchisee, I have to go through it, right? cannot.

 

Amber Burke of Burn Boot Camp(35:34)

As a franchisee,

 

correct, you have to go through it and your lead trainer has to go through it. That is the product. The product is delivered by that human. And so that human has to be certified as a burn certified trainer. ⁓ And the reason that is, is because our concept is there’s art and science to this. The art is the idea that I have a trainer who is a skilled personal trainer.

 

Jeff Walter (35:40)

Okay.

 

Okay.

 

Amber Burke of Burn Boot Camp(36:01)

validated by their certification to deliver training to a certain level of proficiency. Then we have groups, right? So I could have anywhere from 40 to 120 people in this setting that this trainer is now scaling the idea of personal training into a group. And that is kind of the art piece of it, where we are taking the idea of group fitness and the

 

performance of group fitness, both engaging the crowd, right, engaging the members, as well as protecting them through the biomechanical ranges of motion of fitness. And so when putting those things together in our model, it’s important for us to bring them in and make sure that they truly understand what that concept is. As a personal trainer, as a degree to exercise science major, as a CrossFit certified coach, I have all of this experience.

 

but I would have still needed to come. If I were gonna train camp, I still would have needed to come and understood how does all of this come together under the burn bootcamp philosophy. Principles of training don’t change, right? Principles are principles, they’re locked in. But the philosophy of our brand is incredibly important. Not only to deliver a high quality fitness experience, but a high quality customer experience. We are a boutique fitness brand. We are a high value brand.

 

Jeff Walter (37:08)

Mm-hmm.

 

Amber Burke of Burn Boot Camp(37:22)

I need to know everyone’s name. It is required that our trainers know everyone’s name of the people that are on the floor, even if there’s 120 of them. We are giving high fives out through camp. We are giving personal motivation throughout camp to individuals, to the group, to the entire camp. So there are very measured, real things that exist on an accountability checklist to ensure that they happen every single camp. Not only does this give our trainer the understanding that they’re

 

executing their job functions, but it then allows us to quantify and qualify the experience that our members are getting relative to the value. So as we look at acquisition and retention or attrition, we can start to see, we not producing the same customer experience? So we’re seeing that in the numbers, whether that’s in conversion or that’s in attrition. So that’s the reason that we bring our trainers in is because they truly need to understand their impact and role in delivering the product.

 

but then the outcome of the product has very real impact on the margin and the revenue of the business.

 

Jeff Walter (38:24)

And initially you said the lead trainer. that a supervisory position or is that everybody that lawns a camp?

 

Amber Burke of Burn Boot Camp(38:35)

It no, the lead trainer would be that supervisor or manager position. And they are then able to then take what they learn at burn at headquarters through burn trainer university, and then bring it back into their community. So that is the initial onboarding. If that trainer were to leave and the franchise partner is not a burn bootcamp trainer, let’s say that they are that business person. Then if they, either elevate or they hire a new lead trainer, that lead trainer is required to come back.

 

Jeff Walter (38:37)

Okay.

 

Amber Burke of Burn Boot Camp(39:02)

So every location has to have a burn certified lead trainer in their location. This is how we scale as a franchise. We’re scaling the knowledge, skills and abilities to be a burn trainer by always knowing that we have a a burn certified trainer in every single location.

 

Jeff Walter (39:03)

Hope so.

 

Okay. So every location needs at least one lead trainer. They’ve gone through the whole thing. They’ve come to headquarters, they’ve gotten the hands on and everybody has at least one. and then is it at the other, positions, know, the, the, the childcare, the, ambassador that’s that’s like, yeah.

 

Amber Burke of Burn Boot Camp(39:28)

Yes.

 

Those are optional, right? Typically the franchise partner serves as that

 

conduit. But many times we’re seeing our franchise partners invest in the lead operations person who is going to oversee ChildWatch and all front end work. They will send that person as well. And it’s just, it’s an extension of excellence. And so we love seeing our franchise partners invest in that seat too.

 

Jeff Walter (39:46)

Right.

 

Mm-hmm.

 

Okay.

 

Okay. So from a required versus optional thing, got to have the, in your training program, got to have the, the lead, trainer. everything else is at the discretion of the franchisee, whether or not the ambassador goes to the ambassador or online modules, the, the, care, the childcare, if we get the term used for that role, child watch, goes through, those modules.

 

Amber Burke of Burn Boot Camp(40:08)

Yes.

 

Mm-hmm. Yeah.

 

Jeff Walter (40:24)

The operations lead, not only goes to those modules, but then comes to headquarters to be certified as an operations lead. those are at the discretion of the franchisee. so just now, so. Okay. So now things are rocking along and I would assume, folks are really, you know, they’re getting, there’s that, there’s a lot of value in all that.

 

And you said another thing that was interesting, you’re checking all the metrics, right? You’re checking the retention, you’re checking the conversions, you’re checking that. When those metrics are off a little, or go outside some bounds or start dropping, do you guys look to see the level of training that the location is?

 

got and said, Hey, we really recommend you do this. We’re seeing this dip or how does that work?

 

Amber Burke of Burn Boot Camp(41:13)

Absolutely. So we use Free Connect as our, we call it the blue carpet checklist because we have, it’s called the blue carpet experience. So think of red carpet, you roll out the red carpet as a high value boutique brand. Ours is blue because everything is blue at Burn Bootcamp. So it’s the blue carpet experience, it’s the, you either do or you don’t execute these tasks that then qualify and quantify.

 

a relative amount of value and experience that we can then ask someone to pay for. So those checklists are required to be done on a certain cadence. And when our franchise business consultants talk with our franchise partners, if we see negative trends in performance, then that’s usually where we start. One, have you even done one in the most recent future or most recent past, right? Are you evaluating? Do you even know your product?

 

Jeff Walter (41:59)

All right, ready to test,

 

Amber Burke of Burn Boot Camp(42:03)

All the other metrics are important. Your marketing spend, the number of leads that you’re getting, all of that, of course, is important. But if I pump a hundred more leads in the door and your product is poor, you’re not asking for the sale, the experience is bad, the facility is dirty. Any of those things, then I’m just spending a bunch of money in marketing and getting people through the door who then could potentially go back out into the community and go, not worth it. Don’t go there. So.

 

Jeff Walter (42:06)

Yeah.

 

Amber Burke of Burn Boot Camp(42:30)

We always start internally with have you evaluated truly and objectively your product and your customer experience? Once we can validate that, yes, we’re doing that well, then we’ll move on to the other things. But from a learning and engagement and adoption perspective, I think you and I talked about this on our first kind of call was, I can’t make anybody do anything. I can only inspire someone.

 

Jeff Walter (42:51)

Right.

 

Amber Burke of Burn Boot Camp(42:54)

to see my perspective and go, this will make you better. This will help you. And so that’s really the approach that my team has to take with our franchise partners to say, hey, we’ve got evidence, we’ve got data that backs up if we execute camp in this way, utilizing the items on the Blue Carbid Experience checklist, specifically in the trainer checklist, that this does provide quantifiable value to your business. And so we recommend that you

 

execute this training or you just hold your team accountable or go back and watch these BLP videos or we will do a dope with they they do have an option for a paid deployment. So if they decide that, we’ve gotten too far away from what good looks like, we need an injection. We need just an inspiration, some motivation. Then we can they can pay to have one of our fitness training experts come out ⁓ and do a training, watch their team do training, give their team feedback.

 

Jeff Walter (43:42)

and I’ll

 

Amber Burke of Burn Boot Camp(43:47)

so they can pay to do that as well. And we actually have a lot of franchise partners that will do that. Sometimes hearing the same voice over and over tell you to do the same thing, just it loses its effectiveness. And so when you have someone from HQ come in to kind of re-inject some of that passion and that drive into the organization, then that’s helpful too. So we always start internally. How is your product and how is your customer experience? And then what layers of learning

 

Jeff Walter (44:08)

Yeah.

 

Amber Burke of Burn Boot Camp(44:13)

re-education do you need? Will the learning modules be enough or do you need a physical human to deploy? And then the other big needle mover for us is our summit. So every year we have our franchise summit and it is about way more than just the performance of each of the locations. We do a fully immersive training, two and a half days of training. The trainers have their own track. We practice what we preach. We go through and break down

 

What is the best needle movers? How can we, how are we innovating in our fitness product? Real time experience. And then they’re getting feedback, not only from the experts at HQ, but from the experts in the system. Our system has an incredible amount of knowledge in our training space. And so they love it when they get to get together, iron sharpens iron, and it’s just a great experience for them. And then we do the same thing on the business side for the franchise partner. So our summits every year is about 1,100 people. And it is just,

 

all in, engaged, learning from one another.

 

Jeff Walter (45:11)

Yeah, that’s, that’s, that’s really, you know, you popped a couple of thoughts in my head that I’ve heard some other folks do, that I, that I thought were really interesting. Like this one, one franchise or I was talking to, they certified, I forget what they called it, but like, you know, master, it would be like, you know, master level folks. Like you’ve got your training, you’ve got your certified training leaders and they’ve, they’ve got a certification above that. Let’s say that.

 

Amber Burke of Burn Boot Camp(45:31)

Thank

 

Jeff Walter (45:40)

And when you say you said sub partner HQ, it’s like, well, no, they’re out in the field and they can do, and sometimes it’s a lot easier to just get that. They were already out in the field and they can just come in. Um, and so, uh, when you were talking about that, that expert from HQ going out, uh, reminded me of that. And I, uh, just was thinking that’s a, did you see something like that working or that, you know, is that like, like, or did you ever think about anything like that?

 

Amber Burke of Burn Boot Camp(46:09)

Yeah, we actually, so we did a couple of years ago, we did what we called blue sort of blue carpet certified locations. And so this was our way to kind of scale the idea of education at HQ. I think that we have some work to do on it. We shut it down. The one thing within franchising, especially because of the some of the laws around joint employer and stuff like that, that limits some of our impact.

 

Jeff Walter (46:17)

Okay.

 

Yeah.

 

Bye.

 

Amber Burke of Burn Boot Camp(46:36)

But when we go and spend a lot of time training individuals and at the franchise or I’m sorry, at the franchisee locations and they don’t stick around, then we’ve lost. We’ve lost all of that. And so that was that’s this that’s the at scale. So at this point we have so we have our franchise advisory council. It’s an integral part of us getting feedback to know where do we need to go level up our education? How do we communicate better?

 

Jeff Walter (46:47)

Yeah.

 

Yeah.

 

Amber Burke of Burn Boot Camp(47:04)

underneath those committees or subcommittees for fitness and nutrition, active wear, our marketing and our technology. So we have four additional committees that sit underneath there. And that’s again, more opportunity to get all the answers are in the field. So we get answers from the field, they bubble up to us and they also become our experts. So if I’ve got a struggling franchise partner or someone that needs a little bit of help, I have a full alumni group of all of these committees that I can tap into and say,

 

you know, Jim, do you mind spending some time with Rebecca? She’s struggling in this area and almost every time it’s a yes, I’d be happy to help.

 

Jeff Walter (47:38)

well, cause I, I’m I’m a big believer in learn, teach. And, and I think we as Ellen D professionals, we, we over, we do a really good job on the learn. Right. We’re really, really good at disseminating knowledge and for people to acquire knowledge. Like, I think we do that with all the technology, the technology advances over the years. It’s we do that really well. The, the do part.

 

Amber Burke of Burn Boot Camp(47:41)

Yes.

 

Hahaha

 

Jeff Walter (48:03)

which is about, which is I, I’m so enjoying talking to you about it because that’s applying the knowledge, right? That’s the skill that’s still development. That’s the D part of L and D. And as an industry, we struggle with that and we struggle with it because it is historically been, very manually intensive coaching and all that. And then, and then we almost rarely get to the teach part where to really become an expert in a subject is to.

 

is to teach somebody else it, and you get that. And those, those councils, like you’re talking about, like it’s, it’s interesting to see the, like you guys have done like this amazing job on the, the skill part, the coaching part, like that’s hard. And you’ve had this beautiful system. It’s really, and then to see that on the teach part, it’s really interesting.

 

Amber Burke of Burn Boot Camp(48:33)

Yes.

 

Yeah.

 

Jeff Walter (48:52)

Is there any other beautiful pearls of wisdom you’d like to share with the audience? Cause this has been a really great, well, cause a lot of times the training when you’re training partners, it’s, it’s, it’s kind of more technical, more, and then the nature of your business is it’s, it’s very human centric. Right. It’s very coaching oriented and that’s really hard to do from a learning and development standpoint.

 

and doing it at scale and with 380 plus locations, you’re obviously doing it scale and doing a great job. So any other pearls of wisdom you’d like to share with the audience.

 

Amber Burke of Burn Boot Camp(49:20)

Thank you. ⁓

 

You know, I think the biggest thing is, and I’ll go back to validating that your franchise partners are the right franchise partner. And then if you’re a franchisee seeking a franchise or that you’re really aligning to the brand, I think that in and of itself really creates a solid foundation. And then from there, it’s people. For us specifically, it is people. And so we use the Culture Index to help us understand

 

our people and how they learn, how they communicate. I can create the most beautiful, well thought out, comprehensive training. I can put together the best module. I can do all of that, but it’s someone’s consumption and adoption of the information. And then to your point, the use, the application, and not just the application for the sake of application, but the application for the sake of outcome. You know, I can have a trainer that’s certified,

 

I can have a burn certified trainer, to the degree that they’re applying this, the training at a level that institutes the experience that our members want to have, the experience that they’re willing to pay for, the experience they’re willing to pay for over time, the experience they’re willing to refer to others. At the end of the day, if our community, if our brand is designed to empower, inspire and transform a community of people, then it has to be good enough.

 

Jeff Walter (50:38)

you

 

Amber Burke of Burn Boot Camp(50:47)

which isn’t okay, good enough is never okay, but it has to be incredible to the point where people are willing to stay long-term and they want to bring others to that experience. And so when you’re training anybody, when you’re putting together any sort of opportunity for someone to learn and then represent you or your brand, the outcome has to be the driver and we’re working back from that outcome. So any module, even the lowest level module, does this inspire someone eventually

 

Jeff Walter (51:11)

Mm-hmm.

 

Amber Burke of Burn Boot Camp(51:16)

to get to my outcome. for that, for us, that’s franchise development, selling more units, inspiring more communities, touching more people, and then generational wellness. We hear of generational wealth all the time, but generational health is really what’s driving us ultimately, because our franchise partners that are starting off now, the three and the four-year-olds that are in the ChildWatch now, should become members at 13, and then maybe even franchise partners later down the road.

 

Jeff Walter (51:38)

Mm-hmm.

 

Yeah. Well, I think that whole, family oriented, approach, I think that’s just really beautiful. Just passing here. think that’s, that is very, very cool. And I do think mom and dad are then, because I’m a, you know, from a parenting standpoint, it’s, it’s your actions, not your words and, and, and health and wellness and exercise is such, you know, it’s the ancient Greek sound mind, sound body.

 

Amber Burke of Burn Boot Camp(51:49)

Yeah, it’s really cool.

 

Jeff Walter (52:09)

Right. And I think a lot of times in our world today, we just focus on the sound mind, not so much on the sound body and to have those kids experience that exactly a hundred percent, a hundred percent. And, and, uh, I think that that is a really beautiful thing in that. And so one last question, uh, outside of a burn bootcamp, when you’re not, when you take your COO hat off and what’s your favorite thing to learn about, what are you, what are you focusing on?

 

Amber Burke of Burn Boot Camp(52:15)

Yep. Can’t help but know about the other. Yeah. Yeah.

 

Jeff Walter (52:37)

Yeah, for me this year it was, it was the, half iron man and then trying to at least finish with, you know, with my kids. They finished a lot earlier than I did. ⁓ but I finished, I finished. So, but that was, that was my big thing to learn this year. And, last week I just did the ice man, first time I’ve been on a mountain bike in 30 years. And yeah, that was, that was a bunch of fun, but, what, what, how about you? What’s, what’s the latest things you’re learning? What do you like to learn about when you’re not the CEO of burn bootcamp?

 

Amber Burke of Burn Boot Camp(52:46)

Yeah.

 

Wow, that’s so great.

 

Yeah, right now it’s scripture. Right now it’s my faith and it’s just, you know, I’ve been head down and a career oriented like goal getter for a long time. And, you know, now it’s balance and it’s understanding, you know, what’s my purpose? What’s my calling? Am I fulfilling that? And so, you know, going through Bible study every morning with a friend and just reading through scripture and understanding, you know, ultimately what’s my place and how do I just bring the gospel to life?

 

for the people around me.

 

Jeff Walter (53:31)

And what’s been the, if you don’t mind me asking, what’s been the most surprising revelation as you’ve been going through that for you? Yeah.

 

Amber Burke of Burn Boot Camp(53:38)

Honestly, the

 

simplicity of the gospel. I think that we can get wrapped up in the business of church and religion and that can be off-putting. But at the end of the day, know, God covered us. Our sin is paid for now and in the future, he’s transcendent and he, you know, died on the cross and he rose after three days. And, you know, now he sits as Lord of our lives and that surrender has so much freedom in it, but it can be, it can feel very complicated, but

 

It’s pretty simple, so.

 

Jeff Walter (54:10)

That’s very cool. Well, Amber, thank you so much for your time today. I greatly appreciate it. It’s been a lot of fun time. I’m looking forward to getting together at the IFA convention down in Vegas. It’ll be a lot of fun to say hi, shake hands. And so appreciate that. Thank you so much. And to everybody out there, thank you for listening. And we’ll see you around.

 

Amber Burke of Burn Boot Camp(54:14)

Yeah, thank you. It’s been great.

 

Yeah.

 

Absolutely.

 

Thanks.