Powering Franchise Growth: How Batteries Plus Scales Training

Batteries Plus

When you walk into a Batteries Plus store, it’s easy to think the business runs on batteries, bulbs, and device repair. But according to Jason Moss, Vice President of Store Development and Training, the real fuel isn’t what’s on the shelves—it’s what happens in training rooms, learning platforms, and mentoring sessions across the country.

In a recent episode of the Training Impact Podcast, Jason sat down with host Jeff Walter to share how Batteries Plus scaled its training program into a growth engine. His story is about more than courses and modules—it’s about building a culture of learning that empowers people at every level of the franchise system.


A Leader Who Understands the Learner’s Journey

Jason Moss knows training from the inside out. Early in his career, he led hands-on programs in the classroom. Later, he shifted into design and leadership roles, overseeing how training connects to franchise performance. That dual perspective—trainer and strategist—shapes how he approaches the 700+ locations Batteries Plus supports today.

For Jason, the challenge isn’t just “What should we teach?” but “How do we create a system that works for everyone—franchisees, managers, and frontline associates?”


Training That Scales Across Roles

The answer lies in structured learning paths that map directly to responsibilities. Instead of one-size-fits-all programs, Batteries Plus delivers tailored experiences:

  • Franchise Owners: Two weeks of instructor-led training at headquarters in Wisconsin—half focused on commercial sales, half on retail operations. They leave with business development skills, leadership strategies, and the confidence to grow their store.
  • Store Managers: A toolkit for coaching, scheduling, and leading teams. They learn how to resolve issues, manage inventory, and—just as importantly—train new hires effectively.
  • Retail Associates: Practical skills like battery installation, key fob programming, and device repairs. They start online but reinforce knowledge with guided practice in the store.

Each group learns differently, but the thread is the same: training that prepares them for the real world, not just the classroom.


Making Training Fun: The Plus Games

One of the highlights Jason shares is the Plus Games—a gamified competition that injects energy into learning. Instead of treating training as a chore, employees see it as a chance to compete, earn recognition, and celebrate progress.

The results speak for themselves: engagement climbs, knowledge sticks, and employees talk about training with enthusiasm. For Jason, the Plus Games prove that learning can be both serious in intent and fun in practice.


Best Practices That Build Momentum

What makes the Batteries Plus training program especially valuable for the L&D community is how its evolved over time. Jason’s team has implemented best practices at nearly every stage:

  • Role-based learning paths keep training focused and relevant.
  • Blended delivery (classroom, online, on-the-job) ensures flexibility.
  • Skill development is prioritized over rote knowledge checks.
  • Continuous updates keep training aligned with evolving products.
  • Incentives and recognition like the Plus Games drive engagement.

By stacking these practices, Batteries Plus has steadily evolved from basic knowledge programs to performance-driven learning. For franchise brands—and any extended enterprise—this is the path forward.


Tackling Franchise Training Challenges

Of course, scaling training across hundreds of locations comes with real hurdles. Jason is candid about the challenges:

  • Consistency: ensuring every store delivers the same customer experience.
  • Relevance: keeping training current as technology, products, and services evolve.
  • Engagement: motivating learners who juggle busy schedules with training demands.

Batteries Plus tackles these by investing in field trainers, providing easy-to-access online content, and leaning on gamification to keep the experience fresh.


Training as a Strategic Asset

Perhaps the most important point Jason makes is that training isn’t overhead—it’s a growth strategy. At Batteries Plus, every program is designed to deliver business impact. Training directly supports:

  • Higher franchisee confidence and operational capability
  • Lower turnover by creating clear paths for career development
  • Stronger sales through better product knowledge and customer engagement
  • Improved service consistency with well-trained associates

This mindset shift—from cost to strategic investment—is what turns training into a real driver of growth.


Lessons for L&D Leaders

Jason’s insights go beyond Batteries Plus. They apply to any learning leader looking to scale programs across complex networks. His story highlights three universal lessons:

  1. Start with role clarity. Training must reflect real responsibilities, not generic content.
  2. Gamification isn’t fluff—it’s fuel. Engagement is the multiplier for every learning program.
  3. Invest in best practices. Role-based paths, blended delivery, and consistent updates keep programs strong over time.

Ready to Dive Deeper?

The Batteries Plus story is a reminder that when you invest in people, performance follows. Training isn’t just about information—it’s about empowerment, confidence, and growth.

📄 Download the training case study Powering Expertise at Scale: How Batteries Plus Uses Training to Drive Franchise Performance

🎧 Listen to Episode 14 → Powering Franchise Excellence: How Batteries Plus Trains Experts in Charge

🌐 Explore Batteries Pluswww.batteriesplus.com

Because if Batteries Plus has taught us anything, it’s this: when you power people with the right training, growth takes care of itself.

Let us know what resonated with you—and share it with someone who’s tackling similar challenges.


Jeff Walter
Host, Training Impact Podcast
Founder & CEO, LatitudeLearning