Depending on the nature of the product being sold, customer training may be just as important as the training provided to the employees that made it. Customer training is a practice heavily prevalent in products that are complex. These items are difficult to use and require providing the consumer with some type of education on how to use.
The most typical training provided by a manufacturer or retailer to a customer is found in business-to-business (B2B) selling. Individual consumers looking to buy a product for personal use or consumption usually don't purchase complex items that require extensive training for their home.
For example, a medical device company that sells to hospitals must provide safety and instructional training on how to properly operate their equipment. The most effective and efficient way to administer and manage this training is through a learning management system that understands the complexities involved with training individuals outside of your organization.
For all of the unique processes described above, organizations with the need to offer customer training carry a unique business model that is a core part of the way they do business. Training and workflows should be extremely tailored to your business model instead of your organization tailoring its training and workflows to work into a standard LMS.
Training customers to use your product will increase customer usage, customer retention and customer satisfaction.