Brands with franchise locations, partner networks, and distributed teams often focus their energy on the familiar pillars of scale—operations, onboarding, customer experience, and support. Yet there is another pillar that quietly determines whether a brand grows with clarity or becomes unrecognizable as it expands: creative execution. In systems built on consistency, every logo, layout, menu, flyer, and social post becomes part of the customer journey. When those pieces drift, the brand drifts with them.
This challenge is especially visible in environments where extended enterprise training supports people who do not work directly for the brand—franchisees, resellers, local marketers, technicians, and customer-facing teams. They rely on accessible training, clear processes, and reliable creative support. Without it, improvisation fills the gaps, and the brand begins to fragment market by market.
That’s the tension at the center of Jeff Walter’s conversation with Wyatt Borchetta-Platt, Revenue Operations Leader at Design Pickle, on the Training Impact Podcast. What emerges is a powerful reminder that creative operations are not a side function of marketing—they are a structural requirement for scalable franchise and partner growth.
Wyatt’s journey into creative operations was shaped by a career that moved fluidly between marketing, sales operations, and revenue leadership. Because he has seen how organizations break, stall, or accelerate depending on the strength of their systems, he approaches creativity with a different mindset. To him, creative output is not purely a design exercise; it is a workflow discipline. Companies that scale successfully rely on operational clarity, predictable processes, and well-defined paths for getting work done. Creative work is no exception.
As brands grow, the cracks in creative workflows begin to show. Franchisees need grand-opening packages, local promotions, seasonal campaigns, social content, ads, and signage—often all at once. Corporate teams try to support them but quickly run out of bandwidth. When requests pile up or turnaround times slow, franchisees begin creating materials on their own. Freelancers step in. Guidelines get reinterpreted. Campaigns look different from one location to the next.
Wyatt sees this pattern repeatedly: the brand system expands, but the creative system does not. The organization grows faster than the processes designed to support it, and suddenly the brand is no longer a unified identity. It becomes a collage.
This is where Design Pickle steps in. While the company is widely known for its creative production model, the real value it provides to multi-location brands is operational stability. Instead of scattered freelancers, over-extended corporate designers, or inconsistent local execution, Design Pickle provides a centralized, scalable engine for creative requests. The brand defines the standards, and Design Pickle ensures those standards are executed consistently, at speed, across every location.
For franchisors, the impact is immediate. Franchisees receive assets quickly. Corporate regains control over brand quality. Creative production becomes predictable instead of chaotic. And the entire system operates with more confidence because the creative foundation is solid. What designers produce becomes the connective tissue that supports operations, marketing, and training.
This structured creative workflow maps naturally to extended enterprise learning models. Franchisees and partners do not simply need training, they need the tools, templates, and assets that training refers to. When those elements are organized, accessible, and consistently delivered, a brand gives its distributed network the ability to perform at a higher level. This is the bridge between franchise training, customer training, and creative governance. The LMS becomes the hub not only for learning content but for creative guidance, request processes, and brand-aligned assets.
Wyatt emphasized that creative alignment ultimately becomes part of the franchisee learning journey. Owners must learn how to access approved materials, how to adapt assets correctly, how to request new creative work, and how to maintain the brand’s identity in their own local markets. These behaviors can be trained, supported, and reinforced—just like sales skills, operational standards, or customer service protocols.
This is why creative operations belong inside extended enterprise training programs. When training teams understand their role in supporting creative governance, the organization gains more than consistent marketing—it gains systemwide confidence, clarity, and cohesion.
The companion case study, Scaling Creative Consistency Across Distributed Teams, illustrates how Design Pickle’s creative support merges with the LatitudeLearning Training Program Roadmap to strengthen franchise performance. By pairing scalable creative production with role-based training pathways, franchisors protect the integrity of their brand while giving their locations the resources they need to execute effectively.
Ultimately, Wyatt’s insights reveal something most brands discover too late: creative operations are not peripheral. They are a strategic lever for growth. When franchisors and partner networks systemize their creative workflows, integrate them into training, and support them with reliable production capacity, they unlock a level of brand consistency that carries across every market.
It is no longer enough to train franchisees on how the business works. They must also learn how the brand lives
🎧 To explore the full conversation, listen to the Training Impact Podcast episode featuring Wyatt Borchetta-Platt of Design Pickle.
📄 Download the companion case study: Scaling Creative Consistency Across Distributed Teams: How Design Pickle Helps Franchisors Protect Their Brand While They Grow
🌐 Learn more about Design Pickle on their website https://designpickle.com/
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